"CEOs can't wait to read Sunny Bindra's articles every week."

Aug 15, 2021
How do you fight Amazon?

If the behemoth that is Amazon enters your industry, how on earth do you fight it? Amazon has bottomless financial resources. It has remarkable strategic vision. It is the trailblazer in online shopping with decades of experience behind it. It cannot be beaten on price or convenience. What the hell do you do? Take a […]

Read More
Oct 11, 2020
Is your product too useful to ignore?

Google Maps has more than one billion active users. Nine zeroes. I use it every day. You probably do too. It’s just too damn convenient to ignore, isn’t it? It maps the city out perfectly, tells you where the traffic is and which roads to avoid, estimates pretty accurate arrival times, and allows you to […]

Read More
Jan 28, 2018
No service. No smiles. No future

A customer walks into one of Nairobi’s brand-new mega-malls on a weekday. It boasts many household names in shopping, both local and global. It’s virtually empty. She enters an internationally renowned supermarket. Here, too, customers are thin on the ground. She’s looking for a refrigerator – a sizeable purchase – amongst other things. It’s a […]

Read More
May 28, 2017
How to blend old and new to succeed in the future

Last week I pointed out that the journey to ‘digital’ is not straightforward; the thinking leader will have to blend what is new and what is timeless in order to succeed. ‘Analogue’ in this sense does not just refer to things that you can touch and feel, like printed books and bank branches and fountain […]

Read More
Jun 05, 2016
Going the extra mile in customer care pays – big

When Amazon.com launched in 1995, it was the world’s first substantial e-retailer. It was a shot in the dark. Its early demise was predicted many times. Now, it is an absolute behemoth, selling everything from apparel to consumer electronics to cloud computing services. And last year, the world’s largest physical retailer, Walmart, was quietly overtaken […]

Read More
Feb 21, 2016
The changing experience of the television consumer

What was the early experience of television like? For those who can remember, we all sat in front of one small box, and received limited programming. In most countries television started with a single channel or broadcaster, usually run by the state. The programmes ran for fixed hours, and were chosen for us. They were […]

Read More

Archives