Articles Tagged Strategy

I have written here that the word ADAPTATION has loomed large throughout this coronavirus pandemic: most humans have adapted themselves to new normals in their lives and businesses, sometimes with great ingenuity. Today I want to focus on a similar word: ADOPTION. This word too is pivotal in understanding what will become of consumer and […]

I attended an elite global conference the other day. It had speakers and panels consisting of some of the world’s top business leaders and thinkers, and ran over three days. You’re thinking: wait – where on earth was this held, during a pandemic? And how did you get there? And why would you risk going? […]

Some businesses have really suffered in this coronavirus pandemic; others are weathering the storm quite well. That might seem obvious, since some industries as a whole are better placed in this crisis. We can’t compare the fortunes of airlines and hotels right now with those producing home entertainment, say.  My point is a little different. […]

I didn’t see the coronavirus pandemic coming. I’m a strategy advisor, someone who sifts through the signals the world throws up to discern what might be about to change and what needs a response. But I didn’t see this one coming. Did you? In January many of us were looking forward to a rather different […]

9/11. Most people know what those numbers mean. On September 11, 2001, a series of unprecedented terror attacks took place right on American soil. Four passenger airliners were commandeered by terrorists; three of them were deliberately crashed into buildings. As you would imagine, air travel volumes plummeted, throwing airlines into crisis. But after a raft […]

Last week I suggested here that because of the coronavirus we may all be staring at a ‘Low-Touch, High-Friction’ world for quite a while. Such a world would have two key characteristics. The first (the touch part) would be that folks would be reluctant to gather in person and in public as freely and easily […]

So many of us feel imprisoned in our own homes, staring at the same walls, missing contact with others, tired of dealing with family issues. So many of us are just waiting to be told that the coronavirus pandemic is over, that lockdowns and shutdowns are over, and that we can burst out into the […]

The comfortable don’t innovate. I’ve been saying that to businesses and writing it on this page for years. Now I have my words ringing in my own ears. My business depended on gathering people – to teach them, advise them, provoke them to think and do things differently. Suddenly (thank you, coronavirus) no-one can gather […]

More than a decade ago I asked on this page: is Kenya’s steering wheel connected to its tyres? The imagery is half-comical: of leaders merrily spinning the steering wheel thinking they are driving the car; the vehicle, meanwhile, goes where it wants. The issue was very serious, though; I raised it in the light of […]

Let me tell you about a company that does not set any goals or targets. None. Don’t rub your eyes; you read that right. No customer-count goals. No revenue goals. No retention goals. No profit goals. You don’t believe me, do you? Oh wait, this company also doesn’t analyse its competitors. It has no market-share […]

Do you know what a ‘radio cassette player’ is?  I ask because it really depends on what age you are. There is a large chunk of young Kenyans (and, I hope, of the readers of this column) who have never experienced such a thing. Even if you do know what it is, when was the […]

A question for you: do you remember something called the ‘Zune’? Not really, I guess. Another question: do you remember something called the ‘iPod’? Of course you do. Both were MP3 music players. Here’s the thing, though. The Zune, made by Microsoft, was the far superior product, in most respects. And yet it failed miserably […]

Uber is a very big deal, and I was enthusiastic about it long before any of us experienced it in Kenya. Can anyone doubt the achievement? Uber revolutionized the taxi business by conceiving a marvellous mobile app that connected people seeking rides with drivers willing to offer them. By tapping into an unused stock of […]

Last week I warned that many large corporates were in ‘slow puncture’ mode – with their current business models deflating slowly, all the while pretending all is well. I had referenced Marks and Spencer, Britain’s once iconic, now troubled retail giant. In the days since, another icon bit the dust. Thomas Cook, a huge travel […]

Marks and Spencer, one of Britain’s venerated corporate icons, fell out of the FTSE 100 stock index this month. It is hard to describe how central M&S has been to British retailing. It is 135 years old, and when I was a young man studying in London, it was discussed as a case study in […]

Photo by Glen Carrie on Unsplash In every talk I have given to banking groups in recent years, I have warned them that future competition will be nothing like what they have been used to. The biggest threats to their future will not come from other bankers, because those guys are just as confused and […]

I predicted on this page a few years ago that the home delivery business would explode. It did. We are all getting so many more things delivered to our homes now. Not just meals, but also drinks, groceries, medicines, books and much more. It was obvious that this would happen. As more women enter the […]

Photo by Djim Loic on Unsplash Last week I explained: I compete for your attention against Netflix. Time spent with me on this page needs to have a higher payoff for you than switching to streaming something on your device. Netflix, too is competing for your attention. Not just against a local TV channel, but […]

Photo by Stefan Cosma on Unsplash I want you to read this column. I want you to stay here, not go somewhere else. Who’s my competition? I started writing this column in 2003. Back then, it was simpler to compete. Had I failed to engage your interest in those days by the time you reached […]

Image by Andrey Cojocaru from Pixabay Q: Which flavours of ice-cream do you offer? A: Vanilla, chocolate and strawberry How often does that happen to you when seated at a restaurant, thinking about your dessert options? In my lifetime, too many times to count. Vanilla, chocolate and strawberry, it is true, are consistently amongst the […]

I asked here last week: what makes big, established businesses so reluctant to change in the face of overwhelming new realities in their markets? Their customers may be moving on rapidly, but so many large corporations hang on doggedly to the past. Their widely experienced board members and highly paid executives just refuse to get […]

I saw a tweet the other day by Robert Colvile that made me laugh out loud: ‘Dear London taxi drivers, if you want to win your war with the 21st century, maybe stop using the phrase “Oh, you’re paying by card, are you?” as though you’re being presented with mysterious spices from the East.’ After […]

Big firms with long histories and huge market shares tend to dominate many an industry. If you’re a small, modest new player trying to make your mark, what should you do? First, a recent real-life story. My family hit an unexpected problem at home. An essential piece of equipment failed, leaving the household in some […]

I don’t often do obituaries in this column. And certainly not of chief executives. But exceptions have to be made. Herb Kelleher, cofounder of Southwest Airlines, was indeed special. I have talked about him and his remarkable company many times in seminars and lectures. Now he’s gone, and those who love to see business (or […]

Photo by Isaac Mehegan on Unsplash We were driving back home from the other side of Nairobi. I tapped Google Maps on and connected it to the car’s display. It showed the route home, and indicated that the journey would take 31 minutes. We decided to keep track of this. The road was clear of […]

Could you have bought your last-ever ‘traditional’ car? It seems unlikely, doesn’t it? But if you live in an advanced economy and have just bought a petrol car, it could well turn out to be your last one. If you’re young and haven’t bought one to date, perhaps you never will. Five years from now, […]

(Photo by Andy Kelly on Unsplash) I had the pleasure of hosting some people from the future earlier this week. Let me explain. No, I haven’t discovered a time machine. I did not whisk in my guests from a future era by reassembling their molecules in the here and now. I was actually hosting futurists […]

I’m about to write something down that may be one of the most important things you will ever read. It was said by Warren Buffet, and here it is: “The difference between successful people and really successful people is that really successful people say no to almost everything.” If that sentence immediately made perfect sense […]