"CEOs can't wait to read Sunny Bindra's articles every week."

Dec 01, 2019
Are you working on anything that will outlast you?

A question for you: do you remember something called the ‘Zune’? Not really, I guess. Another question: do you remember something called the ‘iPod’? Of course you do. Both were MP3 music players. Here’s the thing, though. The Zune, made by Microsoft, was the far superior product, in most respects. And yet it failed miserably […]

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Apr 28, 2019
I am here to compete for your attention

Photo by Stefan Cosma on Unsplash I want you to read this column. I want you to stay here, not go somewhere else. Who’s my competition? I started writing this column in 2003. Back then, it was simpler to compete. Had I failed to engage your interest in those days by the time you reached […]

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Mar 10, 2019
Just been promoted? Now stop dealing in excuses

Adam Lashinsky once provided an interesting little vignette about Steve Jobs. According to the reporter, Apple’s founding CEO used to give employees a little speech when they were promoted to Vice President. Lashinsky called it the ‘Difference Between the Janitor and the Vice President.’ Jobs told new VPs that if the garbage in his office […]

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Feb 17, 2019
Need to reinvent your traditional business? Be ready to do these three things

I asked here last week: what makes big, established businesses so reluctant to change in the face of overwhelming new realities in their markets? Their customers may be moving on rapidly, but so many large corporations hang on doggedly to the past. Their widely experienced board members and highly paid executives just refuse to get […]

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Nov 19, 2017
Think hard before taking on established competitors

Google makes the world’s most popular mobile operating system, Android. Nearly two billion mobile devices are powered by this ubiquitous system. Not content with this, Google looked askew at rival Apple some years back and felt envious about the ability to make both software and hardware and to fuse the user experience. Google has the […]

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Sep 24, 2017
How old businesses must reinvent themselves

Every business in the world faces overwhelming uncertainty. The explosion of new technology shows no sign of abating. Indeed, we may only have seen the opening chapters of the book of technological disruption. The later chapters – containing plot twists, deaths, rebirths and the like – have not even been written yet. We only have […]

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Aug 21, 2016
Are we heading towards a cashless society?

Many years ago I visited a European capital after a travel hiatus, and tried to rent a car from the airport. To my surprise, none of the car-hire companies would accept my money. Cash, in their own currency. Legal tender. No deal. When I asked why, I was told it simply wasn’t worth their while […]

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Apr 03, 2016
The insanity of high standards

Alan Bobbe founded a restaurant in Nairobi that, in its heyday, became world-famous. His eponymous Bistro had the tagline “a corner of France in the heart of Africa”, and it offered outstanding French cuisine. In the late 1990s, the Bistro was located at its original site on Koinange street. As my office was nearby in […]

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Nov 29, 2015
Click. There goes your customer

I’m always curious about the world, and so I have always been a news junkie. When I was growing up in Kenya, the only source of news was the daily newspaper. I would wait outside my father’s door for it every morning. How else would I know what was happening in the world? Later, we […]

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Jun 28, 2015
You want to charge a high price? Justify it

Walmart, with a strategy predicated on low prices, is the company with the highest revenue in the world. But Apple, with a strategy predicated on high prices, is the world’s most valuable company. Volkswagen fights for volume leadership in vehicles with Toyota globally. But recently, an interesting thing happened: Porsche, a part of the VW […]

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Jun 03, 2012
Appreciate the perfectionists in your midst

While watching a cookery programme on TV the other day, I came across a most interesting word. The word is “kodawari,” and it is in Japanese. The programme in question showed a master sushi maker at work. Sushi has always fascinated me: for its artistry; its painstaking attention to detail; its insistence on the finest, […]

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