"CEOs can't wait to read Sunny Bindra's articles every week."

Oct 11, 2020
Is your product too useful to ignore?

Google Maps has more than one billion active users. Nine zeroes. I use it every day. You probably do too. It’s just too damn convenient to ignore, isn’t it? It maps the city out perfectly, tells you where the traffic is and which roads to avoid, estimates pretty accurate arrival times, and allows you to […]

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Oct 04, 2020
Which way for the university degree?

It’s almost an article of faith: if you want your children to be something in this world, you have to do your level best to get them a university degree. That’s how we’ve been brought up; that’s how we’ve all been pushed by our parents and teachers; those are the standards we’ve set for ourselves […]

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Sep 27, 2020
If your business takes one in the face, get back up quickly

The British love their sandwiches. Ever since the 4th Earl of Sandwich popularised the idea of fillings placed between two slices of bread (supposedly to allow him to do other things like work at his desk, or play cards, while eating) the sandwich has been a phenomenon. When I was studying and working in London, […]

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Sep 20, 2020
The year I (re)discovered podcasts

2020 has become the year of podcasts for me. I know what you’re about to say: dude, they’ve been around for a while. Indeed they have. And of course I’ve listened to many since the time they entered the popular culture. But 2020 is the year podcasts popped for me. Why? Pandemic, naturally. I read […]

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Aug 09, 2020
Talent isn’t what you have, it’s what you can do

What is “talent?” The word has been on everyone’s lips for a while. CEOs use it all the time; Human Resources folks drop it into every conversation. The talent advantage. The war for talent. But what is this thing? Does it refer to innate skills? Acquired knowledge? Expertise that comes from experience? Knowhow? Street-smarts? Knowing […]

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Jul 26, 2020
Software is indeed eating the world. Will it eat yours?

Marc Andreessen made this visionary statement nearly a decade ago: “Software is eating the world.” Most people above a certain age, or wedded to certain traditions, did not really pay attention. I deal in solid, tangible stuff, they said. Machinery. Food. Classrooms. Newspapers. Surgeries. Software can’t do that, they said. Hoax. Fake news. 2020 has […]

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Jun 28, 2020
Be part of the big move from transactions to experiences

I have written here that the word ADAPTATION has loomed large throughout this coronavirus pandemic: most humans have adapted themselves to new normals in their lives and businesses, sometimes with great ingenuity. Today I want to focus on a similar word: ADOPTION. This word too is pivotal in understanding what will become of consumer and […]

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Jun 07, 2020
When bytes and pixels start doing the travelling

I attended an elite global conference the other day. It had speakers and panels consisting of some of the world’s top business leaders and thinkers, and ran over three days. You’re thinking: wait – where on earth was this held, during a pandemic? And how did you get there? And why would you risk going? […]

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May 31, 2020
Businesses just got reminded of some old wisdoms

Some businesses have really suffered in this coronavirus pandemic; others are weathering the storm quite well. That might seem obvious, since some industries as a whole are better placed in this crisis. We can’t compare the fortunes of airlines and hotels right now with those producing home entertainment, say.  My point is a little different. […]

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May 24, 2020
Why most of us didn’t see the pandemic coming

I didn’t see the coronavirus pandemic coming. I’m a strategy advisor, someone who sifts through the signals the world throws up to discern what might be about to change and what needs a response. But I didn’t see this one coming. Did you? In January many of us were looking forward to a rather different […]

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May 17, 2020
Remote working is here to stay, so learn how to do it properly

Are you all Zoomed out yet? If you’re a busy executive, I bet you are. I bet you have had WAY too many virtual meetings in the past few weeks. Social distancing has forced so many of us to work remotely from each other, and to rely on the video conferencing products of Zoom, Microsoft […]

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May 03, 2020
To be ready for the new normal, start working on these 3 things

9/11. Most people know what those numbers mean. On September 11, 2001, a series of unprecedented terror attacks took place right on American soil. Four passenger airliners were commandeered by terrorists; three of them were deliberately crashed into buildings. As you would imagine, air travel volumes plummeted, throwing airlines into crisis. But after a raft […]

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Apr 26, 2020
Life after coronavirus begins now

Last week I suggested here that because of the coronavirus we may all be staring at a ‘Low-Touch, High-Friction’ world for quite a while. Such a world would have two key characteristics. The first (the touch part) would be that folks would be reluctant to gather in person and in public as freely and easily […]

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Apr 19, 2020
Here comes the Low-Touch, High-Friction world

So many of us feel imprisoned in our own homes, staring at the same walls, missing contact with others, tired of dealing with family issues. So many of us are just waiting to be told that the coronavirus pandemic is over, that lockdowns and shutdowns are over, and that we can burst out into the […]

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Feb 09, 2020
Radio cassette? What’s that?

Do you know what a ‘radio cassette player’ is?  I ask because it really depends on what age you are. There is a large chunk of young Kenyans (and, I hope, of the readers of this column) who have never experienced such a thing. Even if you do know what it is, when was the […]

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Jan 26, 2020
Wisdom about human nature provides the digital edge

I pressed SUBMIT. And then my heart sank. I was trying to pay an overseas credit-card bill. My local bank has a useful online banking system that means I can do this sort of thing in my own bedroom. Back in the bad old days, I used to leg it to my bank branch once […]

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Jan 19, 2020
How will you use your new superpower?

Your landline telephone. Your fax machine. Your dictation machine. Calculator. Watch. Timer. Notebook. Filing cabinet. Calendar. Music player. Camera. Photo album. Map. Alarm clock. Key. Newspaper. Scanner. Camera. Library. Dictionary. Encyclopedia. Translator. Weather forecaster. Wallet. Flashlight. In 2010, I wrote here that the future of your business would be in the palm of your hand. […]

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Nov 10, 2019
Will Uber run out of road?

Uber is a very big deal, and I was enthusiastic about it long before any of us experienced it in Kenya. Can anyone doubt the achievement? Uber revolutionized the taxi business by conceiving a marvellous mobile app that connected people seeking rides with drivers willing to offer them. By tapping into an unused stock of […]

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Oct 06, 2019
To survive, lead the change – don’t deny it

Last week I warned that many large corporates were in ‘slow puncture’ mode – with their current business models deflating slowly, all the while pretending all is well. I had referenced Marks and Spencer, Britain’s once iconic, now troubled retail giant. In the days since, another icon bit the dust. Thomas Cook, a huge travel […]

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Sep 29, 2019
Is your organization a slow puncture?

Marks and Spencer, one of Britain’s venerated corporate icons, fell out of the FTSE 100 stock index this month. It is hard to describe how central M&S has been to British retailing. It is 135 years old, and when I was a young man studying in London, it was discussed as a case study in […]

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Sep 01, 2019
Wake up, retailers. The writing’s on the wall.

A busy schedule means I don’t get out and about as much as I used to, so I jumped at the opportunity to go around Nairobi for a whole morning recently, looking for furniture and household items with the family. It would be a good chance to look at how our retailers are doing, I […]

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Aug 25, 2019
Who owns your data? Do you care?

Photo by Rishi Deep on Unsplash You upload a photo from your holiday (click). You search for a product (click). You like someone’s post (click). You add a new friend on a social network (click). You make a purchase on a website (click). You receive an emailed receipt (click). You express your opinion in a […]

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Aug 11, 2019
Technology fail? A human can rescue that…

Photo credit: www.foliosociety.com Do you know The Folio Society? If you’re a bibliophile, you probably do. They create beautiful special editions of classic books. Books done the old-fashioned way: in hardcover, usually cloth-bound; with premium paper and elegant typography; and given a new twist by specially commissioned illustrators. A book-lover’s delight. But expensive. Surely that’s […]

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Jul 28, 2019
Is this Facebook’s ‘M-Pesa’ moment?

Photo by Glen Carrie on Unsplash In every talk I have given to banking groups in recent years, I have warned them that future competition will be nothing like what they have been used to. The biggest threats to their future will not come from other bankers, because those guys are just as confused and […]

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Jul 14, 2019
Many clouds, many thunderstorms

I predicted on this page a few years ago that the home delivery business would explode. It did. We are all getting so many more things delivered to our homes now. Not just meals, but also drinks, groceries, medicines, books and much more. It was obvious that this would happen. As more women enter the […]

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Apr 28, 2019
I am here to compete for your attention

Photo by Stefan Cosma on Unsplash I want you to read this column. I want you to stay here, not go somewhere else. Who’s my competition? I started writing this column in 2003. Back then, it was simpler to compete. Had I failed to engage your interest in those days by the time you reached […]

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Feb 17, 2019
Need to reinvent your traditional business? Be ready to do these three things

I asked here last week: what makes big, established businesses so reluctant to change in the face of overwhelming new realities in their markets? Their customers may be moving on rapidly, but so many large corporations hang on doggedly to the past. Their widely experienced board members and highly paid executives just refuse to get […]

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Feb 10, 2019
Are you engaged in a war with the 21st century?

I saw a tweet the other day by Robert Colvile that made me laugh out loud: ‘Dear London taxi drivers, if you want to win your war with the 21st century, maybe stop using the phrase “Oh, you’re paying by card, are you?” as though you’re being presented with mysterious spices from the East.’ After […]

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