"CEOs can't wait to read Sunny Bindra's articles every week."

Large corporations don’t really have long lives. It is estimated that the average lifespan of a large American company is under 20 years these days. Many enjoy short-lived success, and then just fail and go bankrupt. Others get merged or acquired. Why should this be? As I wrote in my book The Bigger Deal, corporate […]

Many years ago our local brewer, East African Breweries Limited (EABL), was facing a major new threat. Castle, a huge brand owned by South African Breweries, had announced its entry into our local market. It was coming in with big money, a big plant and big plans. One of the key strategic decisions made in […]