"CEOs can't wait to read Sunny Bindra's articles every week."

May 22, 2022
How companies get to celebrate their 100th birthdays

Large corporations don’t really have long lives. It is estimated that the average lifespan of a large American company is under 20 years these days. Many enjoy short-lived success, and then just fail and go bankrupt. Others get merged or acquired. Why should this be? As I wrote in my book The Bigger Deal, corporate […]

Read More
Sep 03, 2017
Is counting on patriotism a winning business strategy?

Many years ago our local brewer, East African Breweries Limited (EABL), was facing a major new threat. Castle, a huge brand owned by South African Breweries, had announced its entry into our local market. It was coming in with big money, a big plant and big plans. One of the key strategic decisions made in […]

Read More

Archives