"CEOs can't wait to read Sunny Bindra's articles every week."

Disruption, says Scott Galloway, is more about the incumbents than the disruptors. What does the Stern School of Business professor mean? In his words: “Disruption is driven by stasis and the incompetence of incumbents.” We have seen this again and again. Take the taxi rides business. Sure, Uber arrived with a game-changing business model and […]

Netflix is tanking. Or rather, its stock price is—which is a rather different thing. What should we make of this? Netflix is one of the iconic companies of this epoch, a trailblazer and game-changer. It upended traditional video, moving people away from linear television and movie theatres. It has been on a seemingly unstoppable spend-and-grow […]

Today I want to tell you the story of the boss who screwed up. In 2007, this boss was on a roll, having founded a really successful company. The business, however, faced a pivot. The boss was a visionary who had seen that the future would not be like the past. That meant that a […]

Two entrepreneurs sat nervously. They were at the headquarters of a business one thousand times their size, with an audacious proposal. It had taken them months to convince the big man to even meet them. The meeting did not take long. The answer was a flat no. Goodbye. The year was 2000. One one side […]

Photo by Djim Loic on Unsplash Last week I explained: I compete for your attention against Netflix. Time spent with me on this page needs to have a higher payoff for you than switching to streaming something on your device. Netflix, too is competing for your attention. Not just against a local TV channel, but […]

Photo by Stefan Cosma on Unsplash I want you to read this column. I want you to stay here, not go somewhere else. Who’s my competition? I started writing this column in 2003. Back then, it was simpler to compete. Had I failed to engage your interest in those days by the time you reached […]

Google makes the world’s most popular mobile operating system, Android. Nearly two billion mobile devices are powered by this ubiquitous system. Not content with this, Google looked askew at rival Apple some years back and felt envious about the ability to make both software and hardware and to fuse the user experience. Google has the […]

What was the early experience of television like? For those who can remember, we all sat in front of one small box, and received limited programming. In most countries television started with a single channel or broadcaster, usually run by the state. The programmes ran for fixed hours, and were chosen for us. They were […]