"CEOs can't wait to read Sunny Bindra's articles every week."

Sep 03, 2017
Is counting on patriotism a winning business strategy?

Many years ago our local brewer, East African Breweries Limited (EABL), was facing a major new threat. Castle, a huge brand owned by South African Breweries, had announced its entry into our local market. It was coming in with big money, a big plant and big plans. One of the key strategic decisions made in […]

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