"CEOs can't wait to read Sunny Bindra's articles every week."

What would you say about a land of just 5 million people that has produced four Nobel literature laureates and six Booker Prize winners? This year’s Booker longlist had no fewer than four finalists from this country. I refer to Ireland, a country that routinely punches above its weight in the realm of literature. So […]

Is artificial intelligence (AI) finally coming of age? If computers start reasoning and working more like humans, what should we be excited—and worried—about? The world is currently agog trying out ChatGPT, the newest kid on the block. ChatGPT is generative AI: it isn’t intelligent as such, but it has a huge trove of data that […]

Another year, another set of books to look forward to! That thought is what adds buzz to my New Year, every year. Good for you, I hear you say. You do you—enjoy! But wait, you know what’s coming. I’m about to holler one of my periodic reminders telling you all to read more books. Why […]

I have a lot of time for Michael Bungay Stanier. This author and coach in Canada is invariably honest, authentic, and sincere. So open is he that he once wrote out an entire long note on Medium outlining exactly how he self-published his best-selling book, The Coaching Habit. He provided step-by-step guidance on how to […]

Ever since I first discovered them, I have loved unreliable narrators in literature. Those folks who seem to be earnestly recounting a story, but whose narratives seem to be a little off, not quite adding up, so that some disquiet is created in the reader. And then gently it is revealed: this narrator is not […]

Abdulrazak Gurnah won the Nobel Prize for Literature last week, and it meant a great deal. He is only the fifth person of African birth to win the prize, and the closest to our own shores—his birthplace is Zanzibar, that captivating, mysterious island across the waters from Kenya. Why is this such a big deal? […]

We are rushing headlong into a world of virtual meetings and digital interactions. As I outlined here last week, we all need to raise our digital game: running meetings on Zoom; building teams on Teams; delivering projects on Basecamp. It is tempting to think that new-world skills – working with software, deploying new-fangled hardware – […]

Last week on this page: if you want to write better, the path is the practice of writing. You don’t get better at writing by just thinking, talking or dreaming about writing. You get better by actually writing. The practice is the learning; the doing is the improving. This week on this page: if you […]

One of the most frequent questions I get is this one: I want to be a successful writer; what advice/tips/help can you give me? Let’s answer that question once and for all. The best response is given by a writer writing about another writer. I sometimes think it’s impossible for Seth Godin to put out […]

This column records my 800th appearance on this page. It’s been a great ride, for more than 15 years now. I thought I should commemorate the milestone by focusing on something that seems to be losing its importance in the modern world: good writing. By this I mean good writing coming from you. We all […]