"CEOs can't wait to read Sunny Bindra's articles every week."

Nov 28, 2021
That person in front of you? Unreliable narrator alert…

Ever since I first discovered them, I have loved unreliable narrators in literature. Those folks who seem to be earnestly recounting a story, but whose narratives seem to be a little off, not quite adding up, so that some disquiet is created in the reader. And then gently it is revealed: this narrator is not […]

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Oct 17, 2021
A Nobel Prize of great meaning

Abdulrazak Gurnah won the Nobel Prize for Literature last week, and it meant a great deal. He is only the fifth person of African birth to win the prize, and the closest to our own shores—his birthplace is Zanzibar, that captivating, mysterious island across the waters from Kenya. Why is this such a big deal? […]

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Apr 25, 2021
This skill will still be very valuable in the future world of work

We are rushing headlong into a world of virtual meetings and digital interactions. As I outlined here last week, we all need to raise our digital game: running meetings on Zoom; building teams on Teams; delivering projects on Basecamp. It is tempting to think that new-world skills – working with software, deploying new-fangled hardware – […]

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Feb 14, 2021
To write better, read better

Last week on this page: if you want to write better, the path is the practice of writing. You don’t get better at writing by just thinking, talking or dreaming about writing. You get better by actually writing. The practice is the learning; the doing is the improving. This week on this page: if you […]

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Feb 07, 2021
The way to learn to write better is to write more

One of the most frequent questions I get is this one: I want to be a successful writer; what advice/tips/help can you give me? Let’s answer that question once and for all. The best response is given by a writer writing about another writer. I sometimes think it’s impossible for Seth Godin to put out […]

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Jul 15, 2018
My 800th Sunday column: the importance of writing well

This column records my 800th appearance on this page. It’s been a great ride, for more than 15 years now. I thought I should commemorate the milestone by focusing on something that seems to be losing its importance in the modern world: good writing. By this I mean good writing coming from you. We all […]

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