Articles Tagged Strategy

“In the mid-1990s I paid several visits to Kodak’s headquarters in Rochester, New York, and the cultural mindset was – with hindsight – on full display. Various executives told me how wonderful silver halide was. Professional photographers could not do without it, nor could Hollywood. Digital was for amateurs. And even they would always want […]

“Steve Jobs is above all an Apple customer. He and Steve Wozniak built devices that both of them wanted to use themselves. Wozniak brought exceptional engineering chops. Even more important, Jobs (who can’t program) brought the perspective of a passionate and non-technical customer into the design, the look and feel, and the excitement of Apple […]

“We’re always searching for that secret formula, that magic pixie dust to sprinkle over our products, services, books, causes, brands, blogs to bring them to life and make them Super Successful. Most marketing-related buzzwords gain traction by promising pixie dust results if applied to whatever it is we make, do, sell. “Add more Social!”. “Just […]

“When you look at something like, go back in time when we started working on Kindle almost seven years ago. …  There you just have to place a bet. If you place enough of those bets, and if you place them early enough, none of them are ever betting the company. By the time you […]

“Things move quickly in technology, which is why technology companies are fascinating to strategists the way fruit flies are for biologists — you can see an entire life cycle in a very short span of time.” RITA McGRATH, blogs.hbr.org (5 June 2011) Columbia professor Rita McGrath points out that technology companies are these days proving […]

“If Tom Watson Sr. were to visit IBM today, he would hardly recognize what we make or the services we provide—analytics, clouds, the Jeopardy!-winning computer named in his honor, solutions for a smarter planet. But he would very much recognize why IBM is pioneering these spaces—to make the world work better through information and the […]

“Bottom of the pyramid” is all the rage these days. To make money in emerging economies, you have to find a mass-market product, says the conventional wisdom. M-Pesa, Equity Bank, Senator beer – these are all great examples of bold innovations that captured the bottom end of the market in unprecedented ways. We take great […]

“A great brand deserves a great logo and great graphic design and visuals. It can make the difference when the customer is choosing between two great brands. But these alone cannot make your brand great. Ultimately, brand is about caring about your business at every level and in every detail, from the big things like […]

“Even after a month of demonstrations in Tunisia had brought about the downfall of President Zine El Abidine Ben Ali, on January 14th, some White House officials, along with American and Israeli intelligence experts, put the likelihood of a copycat revolution in Egypt at no more than twenty per cent. The hundred and twenty-five million […]

“The results of pursuing “more of the same” have proved to be disastrous. A comprehensive study of 20,000 US firms by Deloitte’s Center for the Edge (The Shift Index) shows: – The rate of return on assets is only 25% of what it was in 1965. – The life expectancy of a firm in the Fortune […]

A REFUSAL TO BELIEVE BAD NEWS. Firms in denial about difficulties tend to fail. SWITCHING AUDITORS. An abrupt change of auditors for no apparent reason should set off alarm bells – often this means the incumbents would not sign off dubious accounting policies. BAD NUMBERS ALWAYS TAKE LONGER Whether it is monthly management accounts or […]

“ALL ABSTRACT STRATEGY DISCUSSIONS ARE USELESS Strategy is worth thinking about if it causes you to make difficult or non-intuitive decisions. And so you have to test your commitment. “Are you saying that we have to cancel this product line?” is the sort of reaction your strategy statements ought to generate. If you can’t put […]

“Steve Jobs is famous for having said, “I want to make a ding in the universe.” Walt Disney, for having said of Disneyland, “I just want it to look like nothing else in the world.” Springsteen said, “More than anything else — more than fame or wealth or even happiness — I just wanted to […]

A few weeks ago India’s foreign minister, S.M. Krishna, stood before the United Nations and read a speech. Nothing peculiar in that – the UN, after all, excels in listening to speeches. But there was a problem: it was the wrong speech. What Mr. Krishna read out was actually the speech of the Portuguese foreign […]

“The single most common competitive mistake investors, CEOs, and entrepreneurs alike make is this: striving to do slightly better what their fiercest rival already does incredibly well. The result is usually a muddled, incoherent mess of a strategy — one that fuels not disruptive, explosive differences between a firm and its rivals, but their very […]

“What’s the best way to make the competition irrelevant? It’s a question that has obsessed generation after generation of strategists, pundits, and gurus. Is it new business models, new market space, harder hardball, or better knowledge? The answer is: none of the above. It’s Brian Fitzpatrick’s concise summary of Google’s great insight: “Disrupt yourself before […]

Last week I suggested that most of you may not be reading your newspaper in its current form for too much longer – simply because technology and social change has whacked the underlying business model. Who else is affected? Pretty much everyone. Consider one of the most wonderful products ever invented by humankind: the book. […]

Consider this product. The life of the product begins when mammoth trees are grown on a huge scale, then pulled down and turned into pulp with massive machinery. The pulp is taken to giant mills and turned into huge rolls of paper. Those rolls are trucked and shipped around the world. The rolls are then […]

“At $5.2-billion Iridium was one of the largest, boldest and audacious startup bets ever made. Conceived in 1987 by Motorola and spun out in 1990 as a separate company, Iridium planned to build a mobile telephone system that would work anywhere on earth. It would cover every city, town and square inch of the earth from […]

“Today, a new generation of renegades – companies as seemingly different as Walmart, Nike, Google, and Unilever, for example – are thriving not in spite of but by rebelling against the tired, toxic orthodoxies of industrial age capitalism. Their secret? Haltingly, imperfectly, often messily, never easily, they’re learning to become twenty-first-century capitalists. Maybe, just maybe, […]

“What could be more valuable than having a goal? From our earliest days, teachers, coaches, and parents advise us to set goals and to work mightily to achieve them – and with good reason. Goals work. The academic literature shows that by helping us tune out distractions, goals can get us to try harder, work […]

Suppose you go into a shop to buy a drink. You notice that instead of saying “1 litre” on the carton, it says “up to 1 litre” instead. You buy the drink, go home and empty out the contents and measure them. You find there was only half a litre in the box. How do […]

“Successful strategies are compelling and persuasive in the eye of the beholder – put more vividly, they are seductive. The real power of any strategy is the power it affords to entice people into sharing an image of the future. Notice that I said entice – not delude or manipulate. That is not an easy […]

“Most companies, regardless of their sectors, have a mission statement. And most are awash in jargon and marble-mouthed pronouncements. Worse still, these gobbledy-gook statements are often forgotten by, misremembered, or flatly ignored by frontline employees. To combat this, (Kevin) Starr insists that companies he funds can express their mission statement in under eight words. They […]

“…three financial economists — Itzhak Ben-David of Ohio State University and John R. Graham and Campbell R. Harvey of Duke — found that chief financial officers of major American corporations are not very good at forecasting the future. The authors’ investigation used a quarterly survey of C.F.O.’s that Duke has been running since 2001. Among […]

When I was a boy, the world seemed a simple place. According to pretty much all the books and comics I read, and the TV shows and movies I watched, there were some self-evident truths about the world. These were some of them. All the action was in the world was in the rich countries […]

“Microsoft made its final roll of the dice in the global smartphone market today, launching a new mobile operating system which the software powerhouse hopes will rival iPhone and Android devices. The Windows Phone 7 marks a complete break from its past efforts – and the suppression of internal politics in favour of the man […]

“…organizations are communities of human beings, not collections of human resources. As human beings, we engage with our communities. Indeed, we cherish the very sense of community, since it is the social glue that bonds us together for the social good, and so allows us to function energetically. Organizations thus work best when they too […]