"CEOs can't wait to read Sunny Bindra's articles every week."

“When I talk of corporate personality, I mean just that: the company, not the individual. The law created the concept of corporate personality over a century ago, distinguishing the company from the individuals who run it, own its shares, or work for it. I think corporate personality is a useful idea, as a commercial as […]

“Managers build their plans and strategies on the assumption that people in their firm are ready and willing to be team players, acting collectively to create or achieve something in the future. The truth, however, is that these attitudes cannot be assumed to exist. In fact, they’re notably scarce. In many firms – even in […]

“Sometimes innovation comes from funny places. For insight into how to balance creativity with the practicalities of commercialisation, we turn to a somewhat surprising source: the Marx Brothers, one of the world’s most famous comedy teams. Each one of the Marx Brother’s acts was developed in small pieces in the creative marketplace. “It was developed […]

My recent interview on NTV (August 29, 2009, with Misiko Andere) is now up on the NTV website, courtesy of YouTube. Watch it here

“For a while, they were just right there, in the middle of American culture,” says Richard Polk, the owner of Pedestrian Shops and ComfortableShoes.com, based in Boulder, Colo. Polk’s store was the first real shoe store to stock the crazy-looking plastic shoes, a few years back, when they first roared out of nearby Aurora to […]

“The very essence of having a strategy is being selective about choosing the criteria on which a firm wishes to compete, and then being creative and disciplined in designing an operation that is finely tuned to deliver those particular virtues. …Strategy is deciding which business you are going to turn away.” David Maister, Strategy & […]

“When researchers considered a meta-analysis – a broad study incorporating data from every scientific work ever conducted in the field – they found that there’s only a small correlation between first-date (unstructured) job interviews and job performance. The marks managers give job candidates have very little to do with how well those candidates actually perform […]

“It is clear that governance failures contributed materially to excessive risk taking in the lead up to the financial crisis. Weaknesses in risk management, board quality and practice, control of remuneration ,and in the exercise of ownership rights need to be addressed in the UK and internationally to minimise the risk of a recurrence. Better […]

“…Today, no meeting of the high and the mighty is complete until someone polishes the conventional wisdom: “Our big trouble today is getting enough good people.” This is crystal-clear nonsense. Your people aren’t lazy and incompetent. They just look that way. They’re beaten by all the overlapping and interlocking policies, rules, and systems encrusting your […]

“Every marketer is up against this new reality: The world is overflowing with brands, and consumers are having a hard time assessing the differences among them. In 2006, the U.S. Patent and Trademark Office issued 196,400 trademarks, almost 100,000 more than it had in 1990. The average supermarket today holds 30,000 different brands, up threefold […]

I will be on KTN’s Enterprise Kenya programme on Tuesday 21 July at 7.35 pm, discussing my book, Crown Your Customer. The programme is repeated on Saturday 25 July at 4.00 pm.

“Kenyan shareholders may soon have to make do without the Annual General Meeting perks should a move by Safaricom be adopted by other listed companies. The mobile firm’s roster of over 800,000 shareholders – the largest number in corporate Kenya’s history – has pushed it to identify cost-cutting measures during AGMs. Chief among them is […]

The customer is king, customer first, customer focused, customer centred, customer this, customer that. You would be hard pressed to find a big company these days that doesn’t chant the customer mantras. In all CEOs’ speeches, in annual reports, in investor presentations, in awards ceremonies, the message is emphatic and repeated: they REALLY care about […]

“G.M.’s managers must answer to a new majority owner, the federal government, which in turn hopes to sell off its stake to other investors. Chrysler executives are learning to work with the Italian automaker Fiat, which acquired most of its assets. Ford’s top managers said they have no such worries about their controlling shareholders. “These […]

“When you are at the top of the world, the most powerful nation on Earth, the most successful company in your industry, the best player in your game, your very power and success might cover up the fact that you’re already on the path of decline.” That question—how would you know?—captured my imagination and became […]

“When United Airlines decided in 1994 to compete with Southwest (Airlines) in the intra-California marketplace, the company tried to imitate Southwest. United put its gate staff and flight attendants in casual clothes; it flew only Boeing 737s; it gave the service a different name, “Shuttle by United,” and used separate planes and crews; it stopped […]

“As firms grapple with a brutal economic downturn, they are taking a long, hard look at the resources they devote to everything from supporting charities to making their activities carbon-neutral. That is hardly surprising: cutting back on CSR, or “sustainability” as it is sometimes known, would seem to be a quick and relatively painless way […]

Newcastle United got relegated from the English Premier League last week. “Say what”? I hear some (but not all) of you shout in unison. Don’t we get enough mania about foreign football in this country, without ‘A Sunny Day’ adding to the madness? Is it not enough that a deranged young Kenyan recently killed himself, […]

“After 2008, it’s understandable that the average American would be as mad as hell at America’s business leaders. Executives, even in a good year, tend to rank towards the bottom in credibility with the public…The current economic crisis provides all the ammo for a populist backlash, as you – and your portfolio – know too […]

“Whether it’s called buttering up the boss, brown-nosing, sucking up or managing up, experts say ingratiating behaviour is bound to be on the rise in the workplace as workers fret about keeping their jobs in tough economic times. But such behaviour can be bad for business, they said. “People who tend to ‘manage up’ anyway […]

There may not be many freshwater springs left in Nairobi, but hope certainly springs eternal here. We keep hoping for the ‘Nairobi we want’, or even the ‘Nairobi we had.’ Anything but the ‘Nairobi we have.’ Is there reason to be hopeful again? Well, the regular game of musical chairs at the top has completed […]

During boom times, this is what companies say: “Employees are our greatest asset. We are nothing without our staff. We are a people business. Our greatest mission is to nurture talent. The only sustainable competitive advantage is what we do with people.” Blah, blah, blah… During recessionary times, this is what companies say: “Challenging global […]

I went on the attack against the ‘followers’ in this country last week, and asked that we all examine our everyday behaviour rather than wait for ‘leaders’ to sort us out. The attack continues this week. We heard recently that a magistrate had been killed and his body dumped on the roadside. Newspaper reports now […]

“Coote got me in as a director of something or other. Very good business for me – nothing to do except go down into the City once or twice a year to one of those hotel places – Cannon Street or Liverpool Street – and sit around a table where they have some very nice […]

“P&G’s unbroken sales and profit growth under (AG) Lafley has brought great rewards to his investors and to him. He was paid $23.5m last year, with $6.6m in cash, and he holds a huge amount in P&G stock. Yet there are no discernible trappings of wealth on his person or hint of hubris in his […]

Icarus flew too close to the sun, and came crashing down into the sea. He became giddy with excitement at his ability to fly, and was punished for his over-confidence. That is a Greek fable, but all societies have their tales about the phenomenon of hubris – the excessive pride or arrogance that so many […]

Vision: To be a leading provider of quality products and services in the region. Mission: To deliver quality solutions and excellent returns and service to all our esteemed stakeholders through consistent best practice. Values: Excellence Teamwork Quality Customer Focus Professionalism Social Responsibility Do your vision, mission and values statements look anything like what I’ve put […]

“During the bursting of the tech bubble, our management developed a set of principles, or objectives, which would guide it through the downturn, however long and deep that might be. The principles are probably somewhat generic, but perhaps could be tuned for each situation. Our principles were: “We will attempt to remain cash flow neutral […]