"CEOs can't wait to read Sunny Bindra's articles every week."

“A great brand deserves a great logo and great graphic design and visuals. It can make the difference when the customer is choosing between two great brands. But these alone cannot make your brand great. Ultimately, brand is about caring about your business at every level and in every detail, from the big things like […]

I have been a customer of a large global bank for a couple of decades. Recently, however, I closed all my accounts in despair. Why? Because after years of halfway decent service, this bank fell victim to the modern business malaise of automating all its customer interfaces. I began fearing the worst some years ago […]

“The art of economics consists in looking not merely at the immediate but at the longer effects of any act or policy; it consists in tracing the consequences of that policy not merely for one group but for all groups” HENRY HAZLITT Economics in One Lesson (1946) When I was a young lad barely into […]

PowerPoint presentations inevitably end up as monologues. They focus on answers, and everyone faces the screen. But meetings should be conversations. They should focus on questions, not answers, and people should face each other. I know it sounds crazy, but I’ve found that even the hum of the projector discourages dialogue. Meetings are exorbitantly expensive […]

“The data seem clear on David Sokol’s conflict of interest in the Berkshire/Lubrizol deal. He bought shares in Lubrizol, and then encouraged Berkshire to buy the company. He claimed that because he didn’t know whether Berkshire would follow his recommendation he didn’t have inside information. But he clearly had information that the public didn’t have […]

I often speak before the leadership teams of top firms, and one of my favourite subjects is the customer experience these companies offer. An observation: I am nearly always asked the same question during the interactive part of the presentation, no matter where I am and which company I am addressing. Here’s the question: “What […]

“In the Google context, we’d always believed that to be a manager, particularly on the engineering side, you need to be as deep or deeper a technical expert than the people who work for you,” Mr. (Laszlo) Bock says. “It turns out that that’s absolutely the least important thing. It’s important, but pales in comparison. […]

“Arkadi Kuhlmann, founder and CEO of ING Direct USA, has invented a whole new approach to retail banking. Over the past decade, as he has recruited thousands of employees to his organization, he has made it a point not to look to his competitors as a source of talent. “If you want to renew and re-energize […]

“Steve Jobs is famous for having said, “I want to make a ding in the universe.” Walt Disney, for having said of Disneyland, “I just want it to look like nothing else in the world.” Springsteen said, “More than anything else — more than fame or wealth or even happiness — I just wanted to […]

“A good consultant wants clients ultimately to be able to make their own good decisions—but the better a client develops the skill for the organization, the less it needs the consultant. So perhaps even well-intentioned consultants unconsciously build, with their clients, their own prisons—a set of invisible bars reinforced by a mindset that leaders always […]

I had the privilege of moderating a panel discussion at Strathmore Business School last week. Kenya was hosting an important visitor: Jose Maria Aznar, prime minister of Spain from 1996 to 2004. Mr Aznar is a highly regarded global leader for a good reason: he is a conviction politician who calls it as he sees […]

“The single most common competitive mistake investors, CEOs, and entrepreneurs alike make is this: striving to do slightly better what their fiercest rival already does incredibly well. The result is usually a muddled, incoherent mess of a strategy — one that fuels not disruptive, explosive differences between a firm and its rivals, but their very […]

“Our high performers create enthusiasm for things… They create energy, and even though this is intangible it generates client sales and follow-on work as it gets other people here engaged in and supportive of what they are doing.” ROBERT I. SUTTON Good Boss, Bad Boss (2010) Bob Sutton is that rarity: a professor who talks […]

“Do you have customers who can’t live without you? 
Because if they can, they probably will. The researchers at Gallup have identified a hierarchy of connections between companies and their customers, from confidence to integrity to pride to passion. To test for passion, Gallup asks a simple question of the customers they query on behalf […]

“I’m asking them about their families, and how they grew up, and who’s important in their life and how did they decide to do this and that. I’m looking for fit, personality, values. Is this the kind of person we want around here? Will they work well? And I don’t really care how many places […]

“Do you find your mind wandering at times when people address you? Do you frequently switch from one activity to another? Do you have difficulty sustaining attention on a task and are you easily distracted by what’s going on around you? Do you struggle to prioritize and organize activities? Do you dislike having to do […]

“…companies with high levels of engagement (65 percent or greater) outperformed the total stock market index and posted shareholder returns 19 percent higher than average in 2009. Still not convinced? Companies with disinterested employees (40 percent or less engagement) had a total shareholder return that was 44 percent lower than average.” COURTNEY RUBIN, www.inc.com (20 […]

Dear Kenyan Chief Executives Last week I wrote to you to point out that if your company’s customer service sucks, there’s only one real culprit – the person you greet in the mirror every morning. Some of you may have taken umbrage at that suggestion, so do allow me to elaborate in this second part […]

“Is too much of your time spent in unnecessary or ineffective meetings? If so, you’re not alone. Most managers consider meeting fatigue and meeting failures as two of the most significant drains on their productivity. As a result, an entire industry has sprung up over the past twenty years focusing on “meeting management.” Every company […]

Dear Kenyan Chief Executives As we launch deeper into 2011, and as many of you sit down to plan your strategic priorities, I thought it apt to plant some ‘thought seeds’ in your magnificent minds. You will know, I am sure, that the core of your business is your customer. Business is an ecosystem, but […]

“A study conducted by Jennifer S. Lerner with Julie H. Goldberg of the University of Illinois and Philip E. Tetlock of UC Berkeley documented the psychological effects of residual anger. The study found that people who saw an anger-inducing video of a boy being bullied were then more punitive toward defendants in a series of […]

“Until last week, I had always thought that it was the worst CEOs that had so much in common with two-year-olds. Both groups tend to swagger round with a wide-legged gait. Both say “mine” a lot and are exceedingly bad at sharing. Both have short attention spans. Both lack common sense and have issues with […]

“What could be more valuable than having a goal? From our earliest days, teachers, coaches, and parents advise us to set goals and to work mightily to achieve them – and with good reason. Goals work. The academic literature shows that by helping us tune out distractions, goals can get us to try harder, work […]

“BlackBerrys on or off while on holiday? Definitely on, Sir Martin Sorrell, chief executive of communication services giant WPP, told this newspaper recently. Off, said Tamara Mellon, founder and chief creative officer of shoemaker Jimmy Choo. When it comes to e-mails, Ms Mellon said, “holidays are a no-go zone”. Sir Martin suggested that those squinting […]

“The signature of my first book, In Search of Excellence (written with Bob Waterman), was a six-word phrase: “Hard is soft. Soft is hard.” As Bob and I examined the problems besetting US corporations circa 1980, we believed they and their advisers had got things backwards. We said that in the end it was the […]

“Managers are repeatedly urged to practice what they preach so others will take their preaching seriously and try to implement it in their own work. Hypocrisy is the culprit here and to exorcise it, managers are told to “walk the talk”… Part of the reason people fail when they try to walk the talk is […]

“Most companies, regardless of their sectors, have a mission statement. And most are awash in jargon and marble-mouthed pronouncements. Worse still, these gobbledy-gook statements are often forgotten by, misremembered, or flatly ignored by frontline employees. To combat this, (Kevin) Starr insists that companies he funds can express their mission statement in under eight words. They […]

“…three financial economists — Itzhak Ben-David of Ohio State University and John R. Graham and Campbell R. Harvey of Duke — found that chief financial officers of major American corporations are not very good at forecasting the future. The authors’ investigation used a quarterly survey of C.F.O.’s that Duke has been running since 2001. Among […]