"CEOs can't wait to read Sunny Bindra's articles every week."

Jun 23, 2019
Is your organization doing stuff the exact same way?

Image by Alexander Antropov from Pixabay We are a major bank. We are holding our annual general meeting with shareholders. We need some good photos. What should we do? I know, why don’t we take one of the chairperson, CEO and a shareholder all pretending to point to something in the annual report? Excellent idea. […]

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Mar 13, 2016
Could we all calm down and focus on our own lives?

This country just revels in drama. Every day it’s the same. A dramatic new bunch of stories to consume. Corruption accusations and counter-accusations. Televised arrests and sackings. Campaign insults and counter-insults. Hysterical family inheritance fights. Grim warnings of trouble to come. Pleas of innocence and claims of witch-hunts. Courtroom battles. Seven-day ultimatums. Who needs pulp […]

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Feb 28, 2016
TV wars: who wins, and why?

Last week I took you on a historical tour of the television industry. The tour was deliberately conducted from the perspective of the consumer, not the producer. We saw how the consumer’s TV experience has changed dramatically: from a poor one-channel, one-box experience of limited programming; to multi-channel, multi-format, multi-gadget experiences involving a global library […]

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Feb 21, 2016
The changing experience of the television consumer

What was the early experience of television like? For those who can remember, we all sat in front of one small box, and received limited programming. In most countries television started with a single channel or broadcaster, usually run by the state. The programmes ran for fixed hours, and were chosen for us. They were […]

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Nov 29, 2015
Click. There goes your customer

I’m always curious about the world, and so I have always been a news junkie. When I was growing up in Kenya, the only source of news was the daily newspaper. I would wait outside my father’s door for it every morning. How else would I know what was happening in the world? Later, we […]

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Nov 01, 2015
5 years on Twitter: some personal reflections

Five years ago this month, reluctantly and apprehensively, I joined Twitter. I had many reservations about my first foray into the then-nascent phenomenon of social media. I feared that I would have little worth saying in a mere 140 characters, and that I would be distracted from my main work in life; that I would […]

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