"CEOs can't wait to read Sunny Bindra's articles every week."

Your landline telephone. Your fax machine. Your dictation machine. Calculator. Watch. Timer. Notebook. Filing cabinet. Calendar. Music player. Camera. Photo album. Map. Alarm clock. Key. Newspaper. Scanner. Camera. Library. Dictionary. Encyclopedia. Translator. Weather forecaster. Wallet. Flashlight. In 2010, I wrote here that the future of your business would be in the palm of your hand. […]

Photo by Rishi Deep on Unsplash You upload a photo from your holiday (click). You search for a product (click). You like someone’s post (click). You add a new friend on a social network (click). You make a purchase on a website (click). You receive an emailed receipt (click). You express your opinion in a […]

Photo by Stefan Cosma on Unsplash I want you to read this column. I want you to stay here, not go somewhere else. Who’s my competition? I started writing this column in 2003. Back then, it was simpler to compete. Had I failed to engage your interest in those days by the time you reached […]

Grace Mungai, a reader of this column, sent me an impassioned email recently. She asked: why are we reducing important occupations or undertakings or positions to ‘brag words’ – things we pretend we are doing, rather than actually doing? Her practical analogy: you can read about, discuss or look at treadmills and rowing machines all […]

Five years ago this month, reluctantly and apprehensively, I joined Twitter. I had many reservations about my first foray into the then-nascent phenomenon of social media. I feared that I would have little worth saying in a mere 140 characters, and that I would be distracted from my main work in life; that I would […]

I was on holiday recently, visiting a far-flung place for the first time. After my usual conversations with assorted locals, I became acutely aware of my ignorance about the place’s history, culture, fauna and economy. I noted that the hotel I was staying in offered a library for guests. To my delight, the library was […]

I sent someone an email late on a Saturday night, recently. His jokey reply asked why I was working so late on weekends. Which made me stop and think. I wasn’t working, exactly; but nor was I not working. I was doing my regular scan of my Twitter feed, and came across a link that […]

As another year draws to a close, many of us will be sitting down to reflect on the months that passed, and those to come. Kenya is fifty years old now, and we should use this milestone to engage in deep introspection, not just frenzied celebration. It is not the number of years that matter, […]

Which of the following things have happened to you of late? You want to buy a product for your home. You have spoken to a vendor and agreed a house visit so that installation can be done. You take time off from work to do this. The vendor, however, does not show up. At all. […]

“Technology is making boundaries between industries more porous and providing opportunities for attacker models. For example, in the banking industry, online consumer-payment products such as Square—a mobile app and device that enables merchants to accept payments—are challenging traditional payment solutions. Free Mobile, a French telecommunications attacker, has captured significant market share by offering inexpensive mobile […]

“Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear.” BILL LEE HBR Blog Network (9 August, 2012) Is marketing, as we’ve known it, dead? Bill Lee, […]

“A well-designed office is a happy office. As facilities managers strive to save space and cash, they’re reshuffling desks and fiddling with temperature gauges. All of which has an impact on workers’ performance. Open-plan offices may make some kinds of collaboration easier, but are they more conducive to productivity? What’s the most irritating distraction? And are those state-of-the-art workstations actually more comfortable? […]

“Nobody knows which was the first app to be downloaded from Apple’s iPhone App Store on 11 July 2008 – but the total is expected to pass 50bn on Wednesday, marking a huge new business created by the explosive spread of smartphones over the past five years.” Charles Arthur, The Guardian (15 May, 2013) As […]

“They may have yelled before, but now they have megaphones. Whether they’re bashing or praising your products and your brand, customers are online and louder than ever. And right now, they’re on forums, review sites, Facebook and Twitter, sending out thousands of uncensored opinions—that could have major consequences. Be everywhere. The longer it takes for […]

“Businesses must recognize that the voice of the customer is more powerful than ever before. Whether Facebook, Twitter, YouTube, Yelp, review sites, product forums, blogs, or Pinterest, your customers are sharing their experiences on platforms where audiences can find what others are saying about you. Your customers and prospects will inevitably find the negative experiences […]

“Late last year I was at a dinner with a Board I won’t mention by name. There were roughly 50 people at the event. Tables were pre-assigned and I found myself sitting across from a chap in his mid-50′s whose professional job was an accountant. He worked at a rather large firm as a partner. […]

1. The organization behaves like a community, not a hierarchy. 2. Management does not “broadcast” directives but is open and listens to employees. 3. Communications aren’t codified, rigid and ritualistic but flexible and spontaneous. 4. Obedience is not a highly valued quality. Innovation is. 5. Information is open. Management is transparent. 6. The company does […]