"CEOs can't wait to read Sunny Bindra's articles every week."

“Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear.” BILL LEE HBR Blog Network (9 August, 2012) Is marketing, as we’ve known it, dead? Bill Lee, […]

I see it all the time: employees complaining about their jobs. The spiel goes something like this…”what’s the point of working so hard, when we don’t see any of the gains? Poor old me just gets her miserable salary, minus deductions, while the owners of the enterprise pocket the real money.” It’s a common whine, […]

“The tablet market should top all laptop shipments this year and the entire PC market by 2015, according to a report released Tuesday. Market researcher IDC estimated that tablet shipments will grow 59 percent this year to 229.3 million units. That’s higher than IDC’s estimate for notebook shipments this year. Topping that, IDC predicts tablet […]

Imagine you are convicted of a crime, one which you remain adamant you did not commit. Imagine that the court system eventually allows you to post bail on appeal. The bail is set at the equivalent of modest US$ 180. But you are poor, and such a sum is beyond your reach. What would happen […]

“A well-designed office is a happy office. As facilities managers strive to save space and cash, they’re reshuffling desks and fiddling with temperature gauges. All of which has an impact on workers’ performance. Open-plan offices may make some kinds of collaboration easier, but are they more conducive to productivity? What’s the most irritating distraction? And are those state-of-the-art workstations actually more comfortable? […]

Kenya’s economic salvation will not come from its government, no matter how big it becomes. It will not come from its huge corporations, no matter how many bumper profits they declare. It will not come from its mineral resources, no matter how vast their quantities. Kenya’s economic heroes are not politicians, bureaucrats, technocrats or executives. […]

“Waitrose is to introduce hotel-style welcome desks into its stores in the latest stage of plans to expand its online business. The upmarket retailer, led by managing director Mark Price, plans to install the “concierge” service desks in order to allow customers to make online orders, collect products bought over the internet, and have their […]

Last night, the 2013 UEFA Champions League final was played. I have no idea who won, as this column’s copy deadline is long before Saturday. But I can safely predict that a German team took home Europe’s premier club football trophy. This, of course, is not because I have particularly strong powers of prophecy; it […]

“Nobody knows which was the first app to be downloaded from Apple’s iPhone App Store on 11 July 2008 – but the total is expected to pass 50bn on Wednesday, marking a huge new business created by the explosive spread of smartphones over the past five years.” Charles Arthur, The Guardian (15 May, 2013) As […]

The mood was upbeat. Speaker after speaker had highlighted the fact that Kenya is on the move, that the direction is right, that the economic fundamentals are now very attractive. Then the final speaker stood up, and struck what felt like a false note. He asked us to be careful. He wondered what Kenyans being […]

“They may have yelled before, but now they have megaphones. Whether they’re bashing or praising your products and your brand, customers are online and louder than ever. And right now, they’re on forums, review sites, Facebook and Twitter, sending out thousands of uncensored opinions—that could have major consequences. Be everywhere. The longer it takes for […]

The teaching of economics appears to have failed utterly in this country. I blame this on the teachers. I remember my own first teacher of economics: he would walk into the room, start writing lines and lines of notes on the blackboard and expect his class to copy it all down. At the end of […]

(First published in the TQM Journal, Volume 25, Issue 2, 2013) Everyone wants to be a leader. Almost no-one understands what being a good one actually means. Leadership is aspirational because I think by being appointed ‘leader’ I will announce this to the world: I have arrived. I have the title on my business card. […]

“Bradley Ruffle at Ben-Gurion University and Ze’ev Shtudiner at Ariel University Centre looked at what happens when job hunters include photos with their curricula vitae, as is the norm in much of Europe and Asia. The pair sent fictional applications to over 2,500 real-life vacancies. For each job, they sent two very similar résumés, one […]

My friend and fellow columnist Charles Onyango-Obbo asked an interesting question on Twitter recently: why don’t Kenya and other African countries make toothpicks? I promised to answer, so here is a response. Perhaps the question is better framed in the way that many of Charles’s followers seemed to put it: why can’t we even make […]

“Businesses must recognize that the voice of the customer is more powerful than ever before. Whether Facebook, Twitter, YouTube, Yelp, review sites, product forums, blogs, or Pinterest, your customers are sharing their experiences on platforms where audiences can find what others are saying about you. Your customers and prospects will inevitably find the negative experiences […]

I had an interesting encounter with a policeman last week. I was flagged down for allegedly committing the heinous offence of obstructing traffic. I pointed out that what I had done was arguably not wrong at all – at best, misguided, at worst, an honest mistake. To no avail. The policeman entered my vehicle to […]

“For most of modern history…going back to medieval times, the dominant way people put up buildings was by going out and hiring Master Builders who designed them, engineered them, and oversaw construction from start to finish, portico to plumbing. Master Builders built Notre Dame, St Peter’s Basilica, and the United States Capitol Building. But by […]

I once sat down on one of London’s landmark big bridges. Right on the road, I mean. During rush hour. I was sitting with my fellow students from university to protest the stand of the government of the United Kingdom, and in particular that of its leader at the time, one Margaret Thatcher, on the […]

“Frustrated by the lack of rigorous research, we undertook a statistical study of thousands of companies, and eventually identified several hundred among them that have done well enough for a long enough period of time to qualify as truly exceptional. Then we discovered something startling: The many and diverse choices that made certain companies great […]

Kenya has much to be proud of. It has come through a general election with maturity and respect for legal process. It has formed a new government with hardly a drop of blood being shed. It has set an example to Africa. For this, we must thank the winners for not gloating or basking in […]

“We know it’s impossible to run a successful business just with numbers because people aren’t predictable. We have to work with complex people, bring out the best in them, make them feel secure, encourage their creativity, inspire them to take responsibility when all the rules and metrics point the other way…” David Boyle Authenticity (2004) […]

Recently, Kenya’s Harambee Stars went to play a game of football in Nigeria. The host country was less than gracious. Kenya’s national soccer team was not received at the Lagos airport; missed the last connecting flight; was accommodated at a 2-star hotel; and forced to train on a school pitch. This was of course unacceptable […]

“In “The End of Power” Mr (Moses) Naím, a former Venezuelan cabinet minister now ensconced at the Carnegie Endowment for International Peace, a think-tank, argues forcefully that rigid pyramids of power are collapsing. Micropowers are learning how to frustrate macropowers. Bigwigs are finding it harder to wield power and harder to hold on to it. […]

I met a gentleman recently who runs a successful business. He is held in high regard by his customers, and indeed the reason I was visiting him was due to strong word-of-mouth recommendations. Though thriving, his business is not large. It has been located in the same premises for decades. Given the demand for his […]

“After spending 25 years saying that all professions are similar and can learn from each other, I’m now ready to make a concession: Law firms are different. The ways of thinking and behaving that help lawyers excel in their profession may be the very things that limit what they can achieve as firms. Management challenges […]

I have been full of praise for Kenya’s media during the recent, still-not-concluded, general election. Local media coverage was vibrant and lively, and most importantly, stayed away from the parochiality and bias of the past. I was delighted to see very young anchors and journalists handling very weighty matters with verve and aplomb. Applause. Yet, […]

“Tonight, I will be meeting friends in a restaurant (tavernas have existed for at least 25 centuries). I will be walking there wearing shoes hardly different from those worn fifty-three hundred years ago by the mummified man discovered in a glacier in the Austrian Alps. At the restaurant I will be using silverware, a Mesopotamian […]