The Edge: Connecting with Customers – out now
Jun 27, 2008
Customer Care, Sunny's random musings
The Edge is a quarterly management knowledge series, jointly produced by the Business Daily and Strathmore Business School. I am the Consultant Editor. The current issue is out today, free with the Business Daily and on sale all weekend. This issue’s theme is Connecting with Customers: why we have forgotten the primacy of the customer, and what to do about it. It is an entertaining and insightful read. Also available as a download on www.bdafrica.com.

Buy Sunny Bindra's new book
The X in CX
here »
Popular Posts
- Make this your year of being boringJanuary 4, 2026
- Can we please stop with the corporate jargon?January 11, 2026
- The man who passed by one markJanuary 18, 2026
- Snakes and Ladders, AKA your lifeJanuary 25, 2026
- My books of the yearDecember 14, 2025










