Articles Tagged Customer Care

When Amazon.com launched in 1995, it was the world’s first substantial e-retailer. It was a shot in the dark. Its early demise was predicted many times. Now, it is an absolute behemoth, selling everything from apparel to consumer electronics to cloud computing services. And last year, the world’s largest physical retailer, Walmart, was quietly overtaken […]

Last week I took you on a historical tour of the television industry. The tour was deliberately conducted from the perspective of the consumer, not the producer. We saw how the consumer’s TV experience has changed dramatically: from a poor one-channel, one-box experience of limited programming; to multi-channel, multi-format, multi-gadget experiences involving a global library […]

I was disconnected by three companies I deal with recently. All in the space of one week. All three are businesses I have been a loyal customer of for years (decades, in one case). All three know me well. I have an excellent payments history. There was no real reason to disconnect me. But they […]

I’m always curious about the world, and so I have always been a news junkie. When I was growing up in Kenya, the only source of news was the daily newspaper. I would wait outside my father’s door for it every morning. How else would I know what was happening in the world? Later, we […]

Someone I’m close to recounted two very different customer experiences to me recently. The first concerns a well-known shop in a well-known mall in Nairobi. This shop is operated by its owners, and customer care does not appear to run in the bloodline. I myself have only been there once, and once was enough. Sub-standard, […]

Why do so many of our companies not know how to handle customers? Why do most of us fail in this elementary test of business? Imagine a customer lodges a complaint about your business somewhere: comes in person, calls, emails, tweets, messages, posts an update on Facebook – whatever. Here are the typical responses. First: […]

A Chinese restaurant in Nairobi was operating a blatantly racist admission policy. It was exposed. Kenyans were understandably outraged. Sensing the the collective anger, the authorities took action. The restaurant is now closed, and the owner faces charges in court. Will we now live happily ever after? I suspect not. Life is never that simple. […]

You’ve probably been in those joints. The ones where the serviette is surprisingly small and thin. And you’re only given one. How does that happen? A member of staff sits down with a whole packet of normal-sized serviettes, and proceeds to cut each one in half. That’s how. After that, the same person will probably […]

I often state something like this on Twitter: “Don’t give your money to businesses that despise you.” I will keep repeating a version of this for as long as I can. Interestingly, every time I do this, several people will reply with: “So what should I do with Kenya Power?” In other words, how is […]

Last week I laid into the never-ending culture of businesses playing only for the cameras, rather than playing for the real prize. So what is that prize, and how can you tell if you’re on the way to achieving it? The prize of business is no different from the prize of life itself. It is […]

If you run a business, or are employed in one, allow me to put three scenarios to you this Sunday. Think about your answers carefully. Scenario One: an unhappy customer comes to you. She is dissatisfied with the product she bought, because it doesn’t work. You study the situation, and conclude she is right. Should […]

“Nobody knows which was the first app to be downloaded from Apple’s iPhone App Store on 11 July 2008 – but the total is expected to pass 50bn on Wednesday, marking a huge new business created by the explosive spread of smartphones over the past five years.” Charles Arthur, The Guardian (15 May, 2013) As […]

“They may have yelled before, but now they have megaphones. Whether they’re bashing or praising your products and your brand, customers are online and louder than ever. And right now, they’re on forums, review sites, Facebook and Twitter, sending out thousands of uncensored opinions—that could have major consequences. Be everywhere. The longer it takes for […]

Kenya was stunned this morning by the news that a court has ruled a ninth presidential contender must enter the fray, and will feature in tomorrow’s second televised debate. The Sunday Nation caught up with Dr Charlatan Sungura to get to know him. Q: Dr Charlatan, it is a pleasure to meet you. A: Please, […]

“Frustrated by the 40 minutes she spent on hold with Citibank customer service, Stacy Small tweeted her displeasure. To her surprise, a Citibank agent tweeted right back. “Send us your phone number and we’ll call you right now,” read the message. Within minutes Ms. Small, who owns a luxury-travel company in Los Angeles, was on […]

“While delivering my washing to our local dry cleaner this morning, I realised the reason why I always go back to that specific dry cleaner: it is a result of an intimate relationship that has developed between me and the owners over a period of time. The owners know me by name and the name […]

Picture yourself at one of our many fruit-and-vegetable markets. If you frequent these places, I have no doubt that you have a favourite vendor that you habitually buy from. Why is that, when there are usually dozens of stalls before you, all offering very similar products at very similar prices? What makes you choose one […]

“I’ve been living in the Thank You Economy since a day sometime around 1995, when a customer came into my dad’s liquor store and said, “I just bought a bottle of Lindemans Chardonnay for $5.99, but I got your $4.99 coupon (later) in the mail. Can you honor it? I’ve got the receipt.” The store […]

The 2 hashtags, #TwitterBigStick and #TwitterThumbsUp were never intended to be finished products in any sense. As I have said from the outset, they were simply a demo of what focused tweeting can do. They play on very human needs: to express frustration when good service or value for money is not provided; and to […]

“As I jogged down Wall Street in New York in October through the barricades, police horses, and thousands of activists, something became clear. The masses had self-organized and social media had added yet another social movement to its résumé. At the same time, something else became clear to me. Much higher than street level, in […]

#TwitterBigStick is a hashtag that escalates bad service and bad behaviour by organizations. Thousands have used it to give instant feedback on poor experiences and neglect. It give ordinary people a voice and an instantaneous way of channelling feedback constructively. Ignoring #TwitterBigStick can lead to a severe reputation battering, often in a few hours of […]

A few weeks ago I predicted that 2012 would be the year of the “Twitter Big Stick” in Kenya: a time when both politicians and large organizations feel the force of feedback from social media. I pointed out that the reason for this is that the little people – customers, users, voters – now have […]

“The rise of tablets and smartphones also reflects a big shift in the world of technology itself. For years many of the most exciting advances in personal computing have come from the armed forces, large research centres or big businesses that focused mainly on corporate customers. Sometimes these breakthroughs found their way to consumers after […]

“In the mid-1990s I paid several visits to Kodak’s headquarters in Rochester, New York, and the cultural mindset was – with hindsight – on full display. Various executives told me how wonderful silver halide was. Professional photographers could not do without it, nor could Hollywood. Digital was for amateurs. And even they would always want […]

“Steve Jobs is above all an Apple customer. He and Steve Wozniak built devices that both of them wanted to use themselves. Wozniak brought exceptional engineering chops. Even more important, Jobs (who can’t program) brought the perspective of a passionate and non-technical customer into the design, the look and feel, and the excitement of Apple […]

“Bruce Temkin, managing partner of Temkin Group, says, “The overall story was not very good. Nearly half of the companies received ‘poor’ or ‘very poor’ ratings. The bottom of the list was dominated by health plans, TV service providers and Internet service providers. In these industries, it appears as if bad customer experience is contagious. […]

I often speak before the leadership teams of top firms, and one of my favourite subjects is the customer experience these companies offer. An observation: I am nearly always asked the same question during the interactive part of the presentation, no matter where I am and which company I am addressing. Here’s the question: “What […]

I wrote here last week that so many of our businesses seem hell-bent on sacrificing long-term strategic gain at the altar of ‘shrewdness’ – the mistaken belief that you must get the best possible deal for yourself in every transaction. That article seemed to touch a nerve: I was deluged with tweets and comments from […]