"CEOs can't wait to read Sunny Bindra's articles every week."

Jul 24, 2022
How many in your organization would leave tomorrow?

The year 2003, for those who can remember it, was a time of great optimism in Kenya. A new government was in place, installed by the voters after a prolonged period of autocracy and economic stagnation.  That optimism caused me to leave employment in order to seek greater fulfilment in my work; and it also […]

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May 22, 2022
How companies get to celebrate their 100th birthdays

Large corporations don’t really have long lives. It is estimated that the average lifespan of a large American company is under 20 years these days. Many enjoy short-lived success, and then just fail and go bankrupt. Others get merged or acquired. Why should this be? As I wrote in my book The Bigger Deal, corporate […]

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Apr 17, 2022
Where does great customer care come from?

I’m writing this sitting in an organization where I’ve had a surprisingly good customer experience. That is rare enough to make me pause and reflect. Why is it that some can pull this off, but most fail quite miserably? First, here’s what was good. It started from the front entrance, when the security guard jumped […]

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Nov 14, 2021
To offer great customer experience, first deliver great employee experience

Someone close to me, visiting from abroad, was left confounded recently. He had gone to one of our leading retailers in Nairobi to buy a laptop for his family here. He had chosen the model. He had the money ready. He was ready to take it home.  Oops. It turned out the shop didn’t actually […]

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Nov 07, 2021
Not holding on to staff? Mind the hidden costs

You can leave this job anytime. There are many more where you came from. Hundreds out there would die for your job.  Have you uttered those words as an employer? Or had them uttered to you as an employee? They are commonplace, even right now in the 21st century. Many of those who employ others […]

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Sep 19, 2021
Should we let go of outdated dress codes?

Some years ago, I stood up in a boardroom to address the assembled directors. I had been asked to speak to board members on trends in governance and strategy. Before I could speak, however, a hand was raised. A visibly peeved director asked me why I was addressing that room, a gathering of the high […]

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Sep 12, 2021
Are you a good customer?

My first book was Crown Your Customer. It was an early attempt to chronicle the supremacy of the customer. Your business only succeeds if your customers are happy, I wrote, and if they are happy enough to keep buying from you. Place the customer at the centre of your world, and you won’t regret it. […]

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Aug 29, 2021
How much unnecessary pain do you inflict on your customers?

Some years back I was the facilitator for a strategy retreat for a leading corporate, and checked into a hotel for the event. It was a high-level affair; all board members and senior executives were present. A top-notch hotel had therefore been chosen, to cater for the senior attendees and deliver an excellent service experience. […]

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Jul 25, 2021
Less is more. A life lesson

Less is more, good people. Less is more. If you’re about to give a long speech, cut it in half. If you are presenting a slide deck, reduce it to a third of what you planned. And cut away all the superfluous text on every slide as well. Why? Because when you overdo it, it’s […]

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Jun 27, 2021
Can you eat your own dog food?

Many years ago, I was frustrated by an airline’s constant lateness. A batch of clients heading for our leadership programme had again been delayed by many hours, causing big disruption to our carefully laid out schedule. This had become a regular, predictable occurrence. The hotel manager waiting with me told me: “It’s a shame that […]

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Jun 20, 2021
Are you looking up and ahead?

About a decade ago I began telling bankers in this part of the world: you are probably looking at “peak bank branch” in the years to come. In which year will your branch network peak – and then begin to reduce in numbers? Ten years ago no one really paid attention. It took another five […]

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Jun 13, 2021
So you can’t find great women for your organization? Really?

A decade ago, there was a question I was regularly asked by chairmen and CEOs. It went something like this: “I need to have more women on my board and senior management team. But where do I find them?” The question was usually asked by males of a certain vintage. It was perhaps forgivable then […]

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Jun 06, 2021
Do you have a N’golo Kanté on your team?

The shortest man on the pitch won more aerial headers than any of his team-mates. N’golo Kanté, the one-man midfield dynamo, won the UEFA Champions League 2021 for his club, Chelsea FC. He was player-of-the-match in both semi-final legs and the final itself.  N’golo runs and runs and runs. He breaks up opponents’ play, and […]

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May 09, 2021
The future will belong to those who can humanize as they digitize

You will stay meaningful in the near future of business if you can do this: Humanize + Digitize. The “digitize” part should be obvious to all, especially after a pandemic that sent everyone hurtling into a low-touch world. Online transactions and digital experiences have boomed as never before. In most sectors we have no choice […]

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Apr 25, 2021
This skill will still be very valuable in the future world of work

We are rushing headlong into a world of virtual meetings and digital interactions. As I outlined here last week, we all need to raise our digital game: running meetings on Zoom; building teams on Teams; delivering projects on Basecamp. It is tempting to think that new-world skills – working with software, deploying new-fangled hardware – […]

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Apr 18, 2021
A new world of hybrid work is loading

One thing that this pandemic has done for us: it has dispersed work. What used to be done together in one place is now being done all over the place: in homes, in cafes, in far-off locales. Except for those most acutely affected, the work, by and large, has not stopped. It’s just relocated. Once […]

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Mar 14, 2021
How honest are you about your products?

Have you ever come across a restaurant that says these things about some of its menu items? “This one is not THAT good.” “This one is NOT authentic…” “I am surprised some customers still order this plate.” Those are actual dish descriptions on the menu of the Aunt Dai Chinese restaurant in Montreal. The owner, […]

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Jan 31, 2021
It’s Team Biden, not Biden…

So America has a new president, and wherever I look, I see news about the new administration’s plans and programmes. The Biden immigration plan. The Biden climate policy. The Biden antitrust approach. The Biden anti-COVID programme. The Biden economic stimulus. What’s wrong with that, you ask? The word BIDEN! For some reason we humans just […]

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Jan 07, 2021
The 4BY4 Leader: Our first open, virtual programme. Join us!

I have been running learning programmes for leaders for decades now, trying to deliver essential knowledge and create a cadre of chief executives and senior managers who can drive better, wiser organizations. Those programmes all had common features, though: they were in-person, and aimed at the senior-most echelons. The global pandemic allowed us to experiment […]

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Aug 30, 2020
The future of work is all about offering choices

When my son was in his first year of formal schooling, I asked him which of the subjects he was being taught he liked the best. He answered without hesitation: “Golden Time.” It turned out Golden Time was that hour of the week when the young kids were allowed to choose what to do. They […]

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Aug 23, 2020
How good is your team? Here’s a different way of looking at it

FCB vs FCB was supposed to be one of the interesting matchups in football this year. FC Bayern duly faced off against FC Barcelona in the quarterfinals of the UEFA Champions League recently. It ended in a debacle. The Germans took the Catalans apart, beating them 8-2 – an unheard-of scoreline in the upper echelons […]

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Jul 12, 2020
Where do you go to learn how to be successful in business?

So your life’s aim is to run your own business. You want to be an entrepreneur and a founder and create a hit corporation. Where do you go to learn how to do this? There are two main paths many people seem to follow. The first is to study business or entrepreneurship as a subject. […]

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May 31, 2020
Businesses just got reminded of some old wisdoms

Some businesses have really suffered in this coronavirus pandemic; others are weathering the storm quite well. That might seem obvious, since some industries as a whole are better placed in this crisis. We can’t compare the fortunes of airlines and hotels right now with those producing home entertainment, say.  My point is a little different. […]

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May 17, 2020
Remote working is here to stay, so learn how to do it properly

Are you all Zoomed out yet? If you’re a busy executive, I bet you are. I bet you have had WAY too many virtual meetings in the past few weeks. Social distancing has forced so many of us to work remotely from each other, and to rely on the video conferencing products of Zoom, Microsoft […]

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May 10, 2020
Is your team working well from home?

When so many of us were sent packing by the coronavirus to work from home, one CEO told me: “This is terrible. My people can’t work from home.” We know what he meant, don’t we? That he could not trust his people to do what’s necessary when they are not being watched from 8.00 am […]

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Mar 29, 2020
Now more than ever: the steering wheel must connect to the tyres

More than a decade ago I asked on this page: is Kenya’s steering wheel connected to its tyres? The imagery is half-comical: of leaders merrily spinning the steering wheel thinking they are driving the car; the vehicle, meanwhile, goes where it wants. The issue was very serious, though; I raised it in the light of […]

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Jan 26, 2020
Wisdom about human nature provides the digital edge

I pressed SUBMIT. And then my heart sank. I was trying to pay an overseas credit-card bill. My local bank has a useful online banking system that means I can do this sort of thing in my own bedroom. Back in the bad old days, I used to leg it to my bank branch once […]

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Nov 24, 2019
Are you stuck in a ‘BS’ job?

Last week I started a discussion here about the meaning of work – and how rare it is to find work that lends meaning to our lives. Most of us get our first jobs out of sheer economic necessity, and don’t have the luxury of wondering about the worth of what we do. Later on, […]

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