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“The very essence of having a strategy is being selective about choosing the criteria on which a firm wishes to compete, and then being creative and disciplined in designing an operation that is finely tuned to deliver those particular virtues. …Strategy is deciding which business you are going to turn away.” David Maister, Strategy & […]

“Every marketer is up against this new reality: The world is overflowing with brands, and consumers are having a hard time assessing the differences among them. In 2006, the U.S. Patent and Trademark Office issued 196,400 trademarks, almost 100,000 more than it had in 1990. The average supermarket today holds 30,000 different brands, up threefold […]

“When United Airlines decided in 1994 to compete with Southwest (Airlines) in the intra-California marketplace, the company tried to imitate Southwest. United put its gate staff and flight attendants in casual clothes; it flew only Boeing 737s; it gave the service a different name, “Shuttle by United,” and used separate planes and crews; it stopped […]

“After 2008, it’s understandable that the average American would be as mad as hell at America’s business leaders. Executives, even in a good year, tend to rank towards the bottom in credibility with the public…The current economic crisis provides all the ammo for a populist backlash, as you – and your portfolio – know too […]

Icarus flew too close to the sun, and came crashing down into the sea. He became giddy with excitement at his ability to fly, and was punished for his over-confidence. That is a Greek fable, but all societies have their tales about the phenomenon of hubris – the excessive pride or arrogance that so many […]

“There is nothing like a crisis to clarify the mind. In suddenly volatile and different times, you must have a strategy. I don’t mean most of the things people call strategy – mission statements, audacious goals, three- to five-year budget plans. I mean a real strategy. For many managers, the word has become a verbal […]