"CEOs can't wait to read Sunny Bindra's articles every week."

Jan 07, 2024
That’s impossible. Until it’s not

There was once someone who imagined it might be possible to place humans into a vehicle with wings, launch it into the air—and land those passengers back on earth, safely. This had never been done, please note, and it was widely viewed as a crazy, deluded idea. And yet, humans now fly across the planet […]

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Nov 19, 2023
Does anyone LIKE your business?

I have a question for you: is your business liked by anyone? We don’t usually view businesses in that way, do we? It’s not one of the regular aims of a business, to be held in affection by any party. We are far more transactional than that. We provide a product or service, customers gain […]

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Oct 08, 2023
Could you have a more successful business by NOT competing?

Last week I offered some life advice: don’t compare, don’t compete. The key points were these: that you will have a richer life if you focus on yourself, not others; that you will actually thrive more by comparing yourself against your earlier selves rather than outsiders; and you will be released from the daily angst […]

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Oct 01, 2023
We have richer lives when we are not consumed by competition

You’re a schoolchild, doing your best in your lessons. You get good grades most of the time, sometimes exceptional ones. You’re not top of your class, but you’re in the mix. All is well, right? Not really. Because your teachers and parents keep pointing you to the achievements of your classmates who are clocking the […]

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Sep 10, 2023
A culture of service is a huge business advantage

A recent experience at a hotel made me pause and reflect. I had looked over the wide array of desserts available in the lunch buffet, and chosen a nice looking mousse in a long-stemmed glass. After carrying the sweet dish back to my table, I noticed that the dessert spoon already laid out there was […]

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Jul 30, 2023
A misadventure in home food delivery—and some business lessons

The alarm bell rang in my head, but I did it anyway. I was trying to order dinner using a home delivery app, from one of my regular, favourite restaurants. For some reason the app was showing “restaurant not available” on that day. We decided to call the restaurant directly, to ask what was wrong. […]

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Jul 09, 2023
Lessons in humility and humanity from a departed CEO

I learned with sadness of the unexpected passing of Sir Ivan Menezes recently. I only met Ivan, Diageo’s global chief executive, once—last year, during East African Breweries’ 100th year celebrations. I sat next to him at dinner and we shared many interesting reflections on business, leadership and strategy. I left that dinner thinking: aha, so […]

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Jun 04, 2023
Lost in a sea of sameness

When I was young, cars all looked different. The first car I ever drove was a Datsun 120Y—my mother’s—and it had a cutely weird boxy shape. It could not be mistaken for any other car. Similar Japanese makes—Toyota, Honda, Mazda—all had distinctive shapes and styling.  In those days, a Peugeot looked distinctively like a Peugeot; […]

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Apr 23, 2023
Does your business have a soul, or just spreadsheets?

I have a lot of time for James Daunt. He is the man trying valiantly to rescue the bookselling trade, against all odds. As a reader and writer I look on, gripped by the hope that bookstores can withstand the onslaught of online sellers and e-books. James Daunt was once an investment banker. In his […]

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Mar 26, 2023
What a father advised his son

Have you watched Street Food Asia on Netflix? If you’re interested in the human being at work, this series is worth a peep. It’s only ostensibly about food; more about the human hustling to eke out a living—and about what it takes to survive and thrive in very difficult environments. One episode, set in Delhi, […]

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Jan 29, 2023
A tap-and-go world is already here. What now?

If you have visited an advanced city in any country with high labour costs recently, you will have noticed a peculiar phenomenon, post-COVID. The digital acceleration in ordinary life is very, very real. Supermarkets in those cities have very few people deployed to receive your payment. Self-checkout counters are the norm, where you scan your […]

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Jan 22, 2023
This airline’s recent meltdown has lessons for us all

Southwest Airlines has been the business-education world’s poster-child for the longest time. It started life half a century ago as an upstart low-cost disruptor, and grew steadily to become a huge airline—and a hugely popular one. It now has more than 700 aircraft, and it is also, in an industry dogged by regular downturns and […]

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Jan 08, 2023
Morocco played long. So can you

Team Morocco were the sensation of the recent FIFA World Cup tournament in Qatar, were they not? They not only made it out of a brutal group, but they took the successive scalps of some of the biggest European nations: Belgium, Spain, and Portugal. They became the first team from the African continent to make […]

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Dec 18, 2022
What do your organisation’s core values actually say?

Let me apologize in advance: I am about to upset a bunch of people this Sunday. If you are part of a large corporation, I want to discuss your core values. You know, those lofty things on your walls, your computer screens, your office mugs. They are supposed to be your guiding lights; your noble […]

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Nov 27, 2022
Who innovates, and why?

Last week I discussed some examples of rapid and effective innovation, highlighting the “YO!” chain of sushi restaurants. That business could have taken a fatal hit from the COVID-19 pandemic, given the high-touch nature of its business; but lo and behold, it’s still alive, still kicking, still growing. Others didn’t experience that fortunate an outcome. […]

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Nov 20, 2022
How one business overcame a major setback

I’m a great lover of sushi, and many years ago I came across my first kaitenzushi restaurant, in Hamburg of all places. This involves a conveyer belt snaking through an eatery, winding its way past diners. Chefs prepare their offerings in advance and place them in little containers on the belt. Diners look at what’s […]

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May 22, 2022
How companies get to celebrate their 100th birthdays

Large corporations don’t really have long lives. It is estimated that the average lifespan of a large American company is under 20 years these days. Many enjoy short-lived success, and then just fail and go bankrupt. Others get merged or acquired. Why should this be? As I wrote in my book The Bigger Deal, corporate […]

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May 15, 2022
Why books are still booming in the digital era

This wasn’t supposed to happen. The prolonged global pandemic accelerated all things digital. We embraced electronic ways of doing things: digital payments, virtual meetings, online shopping, video streaming, instant messaging, web-based learning. Devices and software boomed as never before; many old ways of doing things took a permanent hit. Using cash, going to cinemas, travelling […]

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May 08, 2022
An iconic company hits a speed bump

Netflix is tanking. Or rather, its stock price is—which is a rather different thing. What should we make of this? Netflix is one of the iconic companies of this epoch, a trailblazer and game-changer. It upended traditional video, moving people away from linear television and movie theatres. It has been on a seemingly unstoppable spend-and-grow […]

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Mar 27, 2022
The business lessons of the pandemic

Picture yourself driving on a fog-filled road you don’t know too well. You suddenly realise you’re approaching a curve—and it’s rather a sharp one. Seasoned drivers will not slam on the brakes suddenly—that might have unpredictable consequences. Rather, they will start slowing down before they get to the sharp part of the curve. Then, when […]

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Feb 20, 2022
What you sell is not what your customer buys

If you sell something (which is most of us), here’s one of the most important sentences you’ll ever read: “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” That was written by Harvard professor Clayton M. Christensen, who attributed it to Theodore Levitt. It probably came from Leo McGivena, originally. Whatever […]

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Jan 23, 2022
Thinking like a strategist about potatoes and chips

Many years ago I was sitting in a hotel abroad. I was part of an international multidisciplinary team advising that country’s government on its infrastructure strategy. We were about to have lunch. The order was made. We chatted. In a short while, though, our waiter was back with news. “We can’t offer any of the […]

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Dec 12, 2021
Stand out, don’t embrace average

Picture this.  You are part of a large group flying to Kenya’s world-famous Maasai Mara game reserve. Your plane is gliding down, and the vast green expanse opens up beneath you. You approach the tiny airstrip from the air, and what do you see? The four-wheel-drive vehicles waiting to receive your group have all been […]

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Nov 21, 2021
The era of customer primacy is finally loading

What if you could get your weekly groceries—or a few impulse buys— all delivered to you in ten minutes? Not an hour; ten minutes. Founded six years ago and accelerated by the global pandemic, Getir is leading a posse of ultrafast delivery providers. It started operations in Turkey and is now valued at close to […]

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Oct 10, 2021
A time of great innovation is loading. Where will it find you?

A year ago, I discussed Pret a Manger on this page. The super-successful London sandwich chain serving office workers, with more than Sh 100 billion in annual sales, had just been whacked hard by the coronavirus. It suffered its lowest footfall on record and had to make a third of its employees redundant. As offices […]

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Aug 15, 2021
How do you fight Amazon?

If the behemoth that is Amazon enters your industry, how on earth do you fight it? Amazon has bottomless financial resources. It has remarkable strategic vision. It is the trailblazer in online shopping with decades of experience behind it. It cannot be beaten on price or convenience. What the hell do you do? Take a […]

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Aug 01, 2021
Clouds, kitchens and landlords – a lesson in strategy

I first mentioned “cloud” kitchens on this page exactly two years ago. Also called “dark” or “ghost” kitchens, these are are stripped-down operations that produce for delivery only – no service, no waiters. They use data to understand what is most in demand, where, and when – and they locate to serve that demand. The […]

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Jul 25, 2021
Less is more. A life lesson

Less is more, good people. Less is more. If you’re about to give a long speech, cut it in half. If you are presenting a slide deck, reduce it to a third of what you planned. And cut away all the superfluous text on every slide as well. Why? Because when you overdo it, it’s […]

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