"CEOs can't wait to read Sunny Bindra's articles every week."

Jul 16, 2012
A very important strategic question to ask yourself

“I remember a time in the middle of 1985…I was in my office with Intel’s chairman and CEO, Gordon Moore, and we were discussing our quandary. Our mood was downbeat. I looked out the window at the Ferris wheel of the Great America amusement park revolving in the distance, then I turned to back to […]

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Jun 11, 2012
How a famous company failed to spot strategic upheaval

“RIM’s woebegone story is the stuff of science-fiction epic. A technology juggernaut that emerged from a sleepy Canadian backwater, RIM came to dominate the smartphone industry in a few years. Its BlackBerry managed to become an indispensable tool of the global elite in Davos and Washington D.C. as well as a status symbol to tweens […]

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May 27, 2012
The danger of running before you’ve learned to walk

Tesco is the United Kingdom’s most dominant retailer. For a couple of decades now, the supermarket chain has been all-powerful, accounting for one in eight pounds that Britons spend in shops and commanding 30% market share, in addition to being the nation’s largest private employer. And Tesco is not merely a grocer these days; it […]

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May 14, 2012
Sony’s insular culture just didn’t see it coming

“…Sony, which once defined Japan’s technological prowess, wowed the world with the Walkman and the Trinitron TV and shocked Hollywood with bold acquisitions like Columbia Pictures, is now in the fight of its life. In fact, it is in a fight for its life – a development that exemplifies the stunning decline of Japan’s industrialized […]

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May 07, 2012
Manage the essence, not the message

The biggest problem with the reputation industry, however, is its central conceit: that the way to deal with potential threats to your reputation is to work harder at managing your reputation. The opposite is more likely: the best strategy may be to think less about managing your reputation and concentrate more on producing the best […]

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Apr 23, 2012
Your business is centered on customers? I don’t believe you…

“I’ve been living in the Thank You Economy since a day sometime around 1995, when a customer came into my dad’s liquor store and said, “I just bought a bottle of Lindemans Chardonnay for $5.99, but I got your $4.99 coupon (later) in the mail. Can you honor it? I’ve got the receipt.” The store […]

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Mar 26, 2012
The enemies of innovation are usually found inside the company

1. The Victims (“Can you believe what they want us to do now? And of course we have no time to do it. I don’t get paid enough for this. The boss is clueless.” 2. The Non-Believers (“Why should we work so hard on this? Even if we come up with a good idea, the […]

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Mar 12, 2012
In business, as in soccer, strategies require time to play out

“Our strategy requires time to play out. It is a strategy designed to build sustainable long-term value for our constituents, beginning with serving our customers best. The performance metrics that matter to us are not the typical Wall Street trailing financial output indicators. Instead, they are the metrics that reflect industry thought leadership, high customer […]

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Feb 27, 2012
It’s time to think “What-if”

“A tumultuous 12 months that saw revolutions in the Middle East, a worsening debt crisis in Europe and a tsunami in Japan has set the tone for corporate activity in 2012. Caution, flexibility, nimbleness and deep knowledge of host countries are more important than ever, executives and their advisers said at the World Economic Forum’s […]

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Feb 06, 2012
Yes, CEOs: you WILL need to understand and engage with social media

“As I jogged down Wall Street in New York in October through the barricades, police horses, and thousands of activists, something became clear. The masses had self-organized and social media had added yet another social movement to its résumé. At the same time, something else became clear to me. Much higher than street level, in […]

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Dec 19, 2011
You should enter high-growth industries – right?

“Managers often mistakenly assume that a high-growth industry will be an attractive one. Wrong. Growth is no guarantee that the industry will be profitable. For example, growth might put suppliers in the driver’s seat, driving up the industry’s costs and limiting profitability. Or, combined with low entry barriers, growth might attract new rivals, thereby increasing […]

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Dec 12, 2011
The modern problem of corporate fluff

“As a simple example of fluff in strategy work, here is a quote from a major retail bank’s internal strategy memoranda:”Our fundamental strategy is one of customer-centric intermediation.” The Sunday word “intermediation” means that company accepts deposits and then lends them to others. In other words, it is a bank. The buzz phrase “customer-centric” could […]

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Dec 05, 2011
If it’s just about you, nothing will outlast you

“The I.B.M. lesson, Mr. Palmisano said, is never become wedded to what you make, but to the values the corporation stands for. After all, I.B.M. started out making clocks, scales, punched card tabulators, and cheese slicers (“the world’s fastest at the time,” he noted). “The history of business is a bone pile of companies that […]

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Nov 07, 2011
Consumers, not corporates, are now driving tech innovation

“The rise of tablets and smartphones also reflects a big shift in the world of technology itself. For years many of the most exciting advances in personal computing have come from the armed forces, large research centres or big businesses that focused mainly on corporate customers. Sometimes these breakthroughs found their way to consumers after […]

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Oct 10, 2011
Thinking like a customer could have saved Kodak

“In the mid-1990s I paid several visits to Kodak’s headquarters in Rochester, New York, and the cultural mindset was – with hindsight – on full display. Various executives told me how wonderful silver halide was. Professional photographers could not do without it, nor could Hollywood. Digital was for amateurs. And even they would always want […]

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Sep 19, 2011
Here’s a little secret about sustained product success

“We’re always searching for that secret formula, that magic pixie dust to sprinkle over our products, services, books, causes, brands, blogs to bring them to life and make them Super Successful. Most marketing-related buzzwords gain traction by promising pixie dust results if applied to whatever it is we make, do, sell. “Add more Social!”. “Just […]

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Sep 12, 2011
These days, strategy is about placing a series of small bets

“When you look at something like, go back in time when we started working on Kindle almost seven years ago. …  There you just have to place a bet. If you place enough of those bets, and if you place them early enough, none of them are ever betting the company. By the time you […]

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Aug 29, 2011
Are all your leaders from one ‘tribe?’ Trouble will soon follow…

“(Research in Motion) is run by a ‘good ole’ boy’ network from Southern Ontario. Though I actually believe there can be advantages in this close-knit, trust-based social ecosystem, it is unacceptable in this day and age that a global brand should have the vast majority of its citizens derived from a section of a small […]

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Aug 22, 2011
Why are tech companies falling like flies?

“Things move quickly in technology, which is why technology companies are fascinating to strategists the way fruit flies are for biologists — you can see an entire life cycle in a very short span of time.” RITA McGRATH, blogs.hbr.org (5 June 2011) Columbia professor Rita McGrath points out that technology companies are these days proving […]

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Jul 11, 2011
What can we learn from these century-old businesses?

“If Tom Watson Sr. were to visit IBM today, he would hardly recognize what we make or the services we provide—analytics, clouds, the Jeopardy!-winning computer named in his honor, solutions for a smarter planet. But he would very much recognize why IBM is pioneering these spaces—to make the world work better through information and the […]

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Jun 20, 2011
My 200th BD column: To improve your offsite meetings, switch off the projector!

PowerPoint presentations inevitably end up as monologues. They focus on answers, and everyone faces the screen. But meetings should be conversations. They should focus on questions, not answers, and people should face each other. I know it sounds crazy, but I’ve found that even the hum of the projector discourages dialogue. Meetings are exorbitantly expensive […]

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Jun 13, 2011
Do you have any idea what tomorrow might bring?

“Even after a month of demonstrations in Tunisia had brought about the downfall of President Zine El Abidine Ben Ali, on January 14th, some White House officials, along with American and Israeli intelligence experts, put the likelihood of a copycat revolution in Egypt at no more than twenty per cent. The hundred and twenty-five million […]

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May 09, 2011
Do your strategy discussions ever lead to anything tangible?

“ALL ABSTRACT STRATEGY DISCUSSIONS ARE USELESS Strategy is worth thinking about if it causes you to make difficult or non-intuitive decisions. And so you have to test your commitment. “Are you saying that we have to cancel this product line?” is the sort of reaction your strategy statements ought to generate. If you can’t put […]

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Apr 11, 2011
Some people have missions. The rest have mission statements

“Steve Jobs is famous for having said, “I want to make a ding in the universe.” Walt Disney, for having said of Disneyland, “I just want it to look like nothing else in the world.” Springsteen said, “More than anything else — more than fame or wealth or even happiness — I just wanted to […]

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Mar 28, 2011
A golden rule: look at your rivals’ weaknesses, not their strengths

“The single most common competitive mistake investors, CEOs, and entrepreneurs alike make is this: striving to do slightly better what their fiercest rival already does incredibly well. The result is usually a muddled, incoherent mess of a strategy — one that fuels not disruptive, explosive differences between a firm and its rivals, but their very […]

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Mar 14, 2011
Do your customers have a life without you?

“Do you have customers who can’t live without you? 
Because if they can, they probably will. The researchers at Gallup have identified a hierarchy of connections between companies and their customers, from confidence to integrity to pride to passion. To test for passion, Gallup asks a simple question of the customers they query on behalf […]

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Feb 28, 2011
Disrupt yourself – before someone else does it you

“What’s the best way to make the competition irrelevant? It’s a question that has obsessed generation after generation of strategists, pundits, and gurus. Is it new business models, new market space, harder hardball, or better knowledge? The answer is: none of the above. It’s Brian Fitzpatrick’s concise summary of Google’s great insight: “Disrupt yourself before […]

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Feb 20, 2011
Your business tomorrow won’t look much like today’s

Last week I suggested that most of you may not be reading your newspaper in its current form for too much longer – simply because technology and social change has whacked the underlying business model. Who else is affected? Pretty much everyone. Consider one of the most wonderful products ever invented by humankind: the book. […]

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