"CEOs can't wait to read Sunny Bindra's articles every week."

Nov 10, 2019
Will Uber run out of road?

Uber is a very big deal, and I was enthusiastic about it long before any of us experienced it in Kenya. Can anyone doubt the achievement? Uber revolutionized the taxi business by conceiving a marvellous mobile app that connected people seeking rides with drivers willing to offer them. By tapping into an unused stock of […]

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Jul 23, 2017
The auto industry faces a twisting ride

This column often considers the possible futures of different industries. In 2015 I wrote about the advent of driverless cars, and what that might do to carmakers and to our lives. There were many sceptics at the time; but in 2017 with a whole range of autonomous vehicles already being piloted on roads in many […]

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Jun 25, 2017
What’s going wrong at Uber?

It was launched barely seven years ago. In that time it has expanded explosively to be present in more than 570 cities in the world. It had revenue in 2016 of $6.5 billion, and its market valuation of $70 billion makes it the world’s most valuable tech startup. It has brought easy and cheap transportation […]

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Oct 09, 2016
You can’t resist an idea when its time comes

Two years ago I wrote on this page about Uber, the taxi-hailing app that has taken the world by storm. At the time, Uber had not entered these shores. It did so shortly after, and as predicted, overran the local taxi industry. One year ago I wrote that it was time to start thinking about […]

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Feb 14, 2016
Cartels must go, not Uber

I looked out of the window, and there they were. A bunch of noisemakers riding around in a taxi waving poorly written placards and shouting “Uber must go!” Uber protests hit Nairobi last week. It was inevitable. Uber has disrupted the traditional taxi industry in 400 cities across the globe now, and the traditionalists often […]

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Nov 08, 2015
What will self-driving cars do to your world?

Is it time to discuss self-driving cars? Five years ago, I started telling my clients to start thinking about autonomous vehicles. At the time, I admit that I thought I was engaging in a bit of science fiction. Whilst it was important to imagine the consequences of a world in which vehicles drove themselves, in […]

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Oct 19, 2014
Poor customer experience? Here comes disruption

You must have heard of Uber. The mobile-app-driven taxi service has taken the world by storm. In just a short time it covers 45 countries (200 cities), and has even entered Africa (Lagos and Cape Town). Why this phenomenal expansion? Here’s how it works: You go to the app in your phone. It picks up […]

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