"CEOs can't wait to read Sunny Bindra's articles every week."

Oct 15, 2012
Here’s a better to way to handle customer service: try Twitter

“Frustrated by the 40 minutes she spent on hold with Citibank customer service, Stacy Small tweeted her displeasure. To her surprise, a Citibank agent tweeted right back. “Send us your phone number and we’ll call you right now,” read the message. Within minutes Ms. Small, who owns a luxury-travel company in Los Angeles, was on […]

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Oct 14, 2012
My 500th Sunday Nation column: Kenya has everything to play for

This is my 500th column on this page. To commemorate the occasion, let me take you on a little journey. Let us go back to the Kenya of a decade ago, when I first started writing in the Sunday Nation. In 2002, this country was broken. It had been plundered dry. It was in the […]

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Oct 08, 2012
Apple’s maps debacle – a bridge too far?

“Whether it was a looming deadline, an understaffed development team, or missing information, Apple–despite being a company that has historically exceled at delighting its end users–wasn’t able to deliver on its customer requirements with Apple Maps. And this particular case illustrates the outcomes that can result when companies choose to embark on strategies that are […]

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Oct 07, 2012
Decisions are easy when you don’t suffer the consequences

It must be easy to starve the education sector of funds, if your own children are not affected by the decision. If your offspring invariably go to private educational institutions, here or abroad, I imagine it is not difficult to wield the axe and say, “We can’t pay, won’t pay.” Your kids will be just […]

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Oct 01, 2012
Your pay should be driven by your contribution, not spurious comparisons

“There is no conclusive empirical evidence that outside succession leads to more favorable corporate performance, or even that good performance at one company can accurately predict success at another,” …In short, executive skills cannot pass the most basic test of generality: transferability.” CHARLES M ELSON and CRAIG K. FERRERE, “Executive Superstars, Peer Groups and Over-Compensation […]

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Sep 30, 2012
How much longer will women be kept away from the top table?

There is a simple, widely observable incongruity in the higher planes of business life. Where are all the women? Specifically, where are all the women when it comes to decision-making and direction-setting? Look at the upper echelons of corporate life, and you will see only a few token feminine faces. This situation is found even […]

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Sep 24, 2012
The social media phenomenon isn’t about technology. It’s about people

“While delivering my washing to our local dry cleaner this morning, I realised the reason why I always go back to that specific dry cleaner: it is a result of an intimate relationship that has developed between me and the owners over a period of time. The owners know me by name and the name […]

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Sep 23, 2012
Be average. That’s where the party is

There is a persistent drone in the air of human endeavour, and it goes something like this. Don’t try too hard; it’s not worth it. Don’t try to achieve too much; you’ll fail and it will hurt. Don’t stand out from the crowd; the crowd will shun you and you will be lonely. Be average. […]

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Sep 17, 2012
How a flamboyant airline fell to earth

“With total liabilities of more than $2 billion (Rs.11,100 crore), Kingfisher is operating on a skeleton schedule, with its flying fleet cut to one-fourth, half its pilots gone and the lowest market share of any airline in India. Earlier this month, the airline reported its net loss had widened to Rs.650.78 crore for the quarter […]

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Sep 16, 2012
Kenya must not repeat the mistakes of India

“Today, the economy is the biggest news in India and politicians are only listened to when they talk about the economy.” I wrote those words on this page in January 2010, to preface the proposition that India was on an irreversible forward economic march. I was horribly wrong, and I apologize. At the time, all […]

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Sep 10, 2012
We need leaders who can part the sea AND take the people across

“There are three classic models of leadership: the first is “autocratic leadership” where the leader manages to get somewhere but doesn’t take people with them, for example Margaret Thatcher. Then there is “charismatic leadership” where the leader takes everyone with him but doesn’t actually get anywhere, Tony Blair being a good example. Finally there’s the […]

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Sep 09, 2012
Leadership cults retard national development

Travel is great for a variety of reasons. One of the most important is the possibility of serendipitously coming across something you might not otherwise have seen. This happened to me recently when I opened a magazine on an airplane to find the following: “There was this one instance when a woman in her early […]

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Sep 03, 2012
Corporate values: a belief system, or a cynical calculation?

“We need to be able to trust pharmaceutical companies. We expect banks to be run and populated by honest people, to keep our money safe, and to give us our money back when we need it. We want oil companies to have a strong culture of engineering professionalism and commitment to health and safety. If […]

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Sep 02, 2012
The BBC leaves Bush House. So what?

The BBC World Service has left Bush House. So what? The British broadcaster announced last month that it was leaving its venerable studios at Bush House, to move to the more modern premises across London that house the rest of its news operations. What could be wrong with that? Nothing. And everything. What is this […]

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Aug 27, 2012
Would scrapping commissions make your salesforce sell more?

“Some things in life we know are true. The sun rises in the east and sets in the west. A body in motion will remain in motion unless acted on by an outside force. And the best way to motivate salespeople is by offering them commissions. But what if we’re wrong, at least about that […]

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Aug 26, 2012
How to spot a Kenyan – by Kenyans

There is nothing quite like Kenyans when it comes to our propensity to laugh at ourselves. I discover this every so often on Twitter, when making a few comical observations: often the hashtag created will go viral in a matter of minutes, as Kenyans on Twitter pile in with their own rib-tickling insights. #HowToSpotAKenyan was […]

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Aug 20, 2012
Applause: in BOP banking and payments, Kenya sets a standard

“The example set by Kenya’s banks when it comes to not only reaching the unbanked, but also making a profit from them, is something that the rest of the world should look to emulate. Banks in large swathes of Africa, Asia and Latin America have undergone huge expansion in the past decade. Many now rank […]

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Aug 19, 2012
How many more innocents must die on our roads?

Kenyan leaders, what are you looking at if not at the carnage on our roads? We have always had a high rate of road accidents, but it has now reached crisis proportions. There seem to be awful crashes occurring across Kenya every single day. These result in deaths and dismemberments, grief and disruption, tragedy and […]

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Aug 13, 2012
If your brand isn’t digital these days, what is it?

“I wonder what the ROI of bankrupt is? And yet, if you have ever given a speech, a webinar, or a class on social media marketing, I can almost guarantee you have received this question: “But how do we measure the ROI of this stuff?” Look, I’m a true-blue ROI guy.  Frankly, money is one […]

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Aug 12, 2012
Businesses, please stop these sly, self-serving practices

I don’t get it. I just don’t. It should be blindingly obvious to every owner of every business that it runs primarily on just one thing: the goodwill of its customers. If customers obtain value from you, they keep buying. If they keep buying, you keep making a profit. If you keep making a profit, […]

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Aug 06, 2012
Would your board employ a young, female, pregnant CEO?

“Marissa Mayer, the Google (GOOG) executive who today was named Yahoo’s (YHOO) new chief executive, is pregnant. Mayer told Fortune exclusively that her first child is due October 7. It’s a boy! …Mayer first disclosed to the Yahoo board that she is pregnant in late June, in a meeting with Michael Wolf, a member of […]

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Aug 05, 2012
Youngsters, you’re lucky to be coming of age in Africa now

Hello there, young Africans. If you are about to reach adulthood around about now, or in the coming few years, you are lucky people. You were born at exactly the right time in Africa’s history. You will be at the heart of Africa’s political coming-of-age and its economic rebirth. Let me explain. When you were […]

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Jul 30, 2012
Why do employees switch off? It’s the supervisors…

“What’s the one factor that most affects how satisfied, engaged, and committed you are at work? All of our research over the years points to one answer — and that’s the answer to the question: “Who is your immediate supervisor?” …This study is by no means unusual. We’ve seen the same pattern in the U.S., […]

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Jul 29, 2012
Four habits that can take employees far

Too many employees feel disillusioned and disenchanted. Too many feel stuck in dead-end jobs with no prospect of growth or advancement. Too many are stagnating on the chair they sit on, petrifying their careers instead of electrifying them. Global surveys bear out this observation. As many as two out of every five employees feel little […]

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Jul 23, 2012
It is time for big banks to do some soul-searching

“Investigations by regulators in several countries, including Canada, America, Japan, the EU, Switzerland and Britain, are looking into allegations that LIBOR and similar rates were rigged by large numbers of banks. Corporations and lawyers, too, are examining whether they can sue Barclays or other banks for harm they have suffered. That could cost the banking […]

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Jul 22, 2012
The smartphone revolution continues apace

Looking at my mobile phone bill the other day, I noticed that the part of the bill generated by making calls has been falling steadily, while the data component has been rising. That reminded me: just over two years ago, I wrote on this page that the future of your business lay in the palm […]

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Jul 16, 2012
A very important strategic question to ask yourself

“I remember a time in the middle of 1985…I was in my office with Intel’s chairman and CEO, Gordon Moore, and we were discussing our quandary. Our mood was downbeat. I looked out the window at the Ferris wheel of the Great America amusement park revolving in the distance, then I turned to back to […]

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Jul 15, 2012
One of the secrets of national success – clean toilets

I was fascinated to read this on the Harvard Business Review blog network recently: “Recently I asked a high-level Singapore official how Singapore’s companies would be able to compete in a world of countries whose companies have greater access to low-cost labor (as in China) and cutting-edge innovation (as in the U.S.). His response was […]

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