"CEOs can't wait to read Sunny Bindra's articles every week."

Nov 03, 2019
No, it’s not ‘just business.’

‘It’s just business.’ I’ve lost track of how often I’ve heard those words, uttered by businessfolk to justify bad behaviour. Also: ‘business is business.’ It’s as though there is something magically wonderful about being in business that gives you a free pass. Businesspeople are so heroic that we must give them some leeway, allow them […]

Read More
Oct 20, 2019
Sending people home is not a badge of honour

You give your employer the best years of your life. You work hard, you follow instructions, you are loyal, you wait patiently for promotions. You make your job your life, and don’t wish to work anywhere else. Then, a new CEO arrives, full of new ideas. This leader looks at you and other long-standing employees […]

Read More
Oct 06, 2019
To survive, lead the change – don’t deny it

Last week I warned that many large corporates were in ‘slow puncture’ mode – with their current business models deflating slowly, all the while pretending all is well. I had referenced Marks and Spencer, Britain’s once iconic, now troubled retail giant. In the days since, another icon bit the dust. Thomas Cook, a huge travel […]

Read More
Sep 29, 2019
Is your organization a slow puncture?

Marks and Spencer, one of Britain’s venerated corporate icons, fell out of the FTSE 100 stock index this month. It is hard to describe how central M&S has been to British retailing. It is 135 years old, and when I was a young man studying in London, it was discussed as a case study in […]

Read More
Sep 01, 2019
Wake up, retailers. The writing’s on the wall.

A busy schedule means I don’t get out and about as much as I used to, so I jumped at the opportunity to go around Nairobi for a whole morning recently, looking for furniture and household items with the family. It would be a good chance to look at how our retailers are doing, I […]

Read More
Jul 21, 2019
Hammering your employees is self-defeating

Image by Gerd Altmann from Pixabay Many years ago, I ran a seminar on customer excellence for a leading corporation. When my presentation was over, I began taking questions from the floor. The first question was this: ‘What should we do about bad customers?’ I offered what I thought was a comprehensive answer. To my […]

Read More
May 05, 2019
Are your customers enthusiastic about giving you their time?

Photo by Djim Loic on Unsplash Last week I explained: I compete for your attention against Netflix. Time spent with me on this page needs to have a higher payoff for you than switching to streaming something on your device. Netflix, too is competing for your attention. Not just against a local TV channel, but […]

Read More
Apr 28, 2019
I am here to compete for your attention

Photo by Stefan Cosma on Unsplash I want you to read this column. I want you to stay here, not go somewhere else. Who’s my competition? I started writing this column in 2003. Back then, it was simpler to compete. Had I failed to engage your interest in those days by the time you reached […]

Read More
Apr 07, 2019
Are you a vanilla, chocolate and strawberry business?

Image by Andrey Cojocaru from Pixabay Q: Which flavours of ice-cream do you offer? A: Vanilla, chocolate and strawberry How often does that happen to you when seated at a restaurant, thinking about your dessert options? In my lifetime, too many times to count. Vanilla, chocolate and strawberry, it is true, are consistently amongst the […]

Read More
Mar 31, 2019
Who created the story your group believes?

For the past two weeks I’ve been discussing the stories of the mind on this page: the stories that our narrating self propagates and embellishes, in defiance of our experiencing self – the one that records facts and stays objective. The narrating self holds sway most of the time – and that makes us vulnerable […]

Read More
Jan 20, 2019
Here’s to the mavericks who light up organizations

I don’t often do obituaries in this column. And certainly not of chief executives. But exceptions have to be made. Herb Kelleher, cofounder of Southwest Airlines, was indeed special. I have talked about him and his remarkable company many times in seminars and lectures. Now he’s gone, and those who love to see business (or […]

Read More
Dec 09, 2018
Ever wonder why your customers don’t trust you?

Two years ago I wrote on this page that insurance companies have a lot to think about. They face profound disruption. You might think this is for the usual reason – digital technologies – but you would be wrong. Yes, accelerated technological change is shaking every sector up, dramatically; but insurance faces a special problem […]

Read More
Oct 14, 2018
So you’ve built a successful business? Now leave it alone.

You’ve done the hard work. You’ve put in the long hours and sleepless nights. You secured the loans and serviced them. Your payroll no longer gives you higher blood pressure as the end of the month approaches. Your business is established; it’s secure; it’s viable; and it’s throwing up positive cash flow. Now please learn […]

Read More
Oct 07, 2018
In the machine age, the human’s answer must be to become even more human

(Photo by Andy Kelly on Unsplash) I had the pleasure of hosting some people from the future earlier this week. Let me explain. No, I haven’t discovered a time machine. I did not whisk in my guests from a future era by reassembling their molecules in the here and now. I was actually hosting futurists […]

Read More
Sep 30, 2018
No, visionaries don’t have to be jerks

Elon Musk is widely recognized as a visionary. He cofounded PayPal and then moved on to a dizzying range of businesses: electric vehicles, energy generation, machine interfacing, even space travel. His aim always is to completely revolutionize every industry he turns his hand to. None of the new ventures is a concrete success just yet; […]

Read More
Aug 19, 2018
Don’t buy – just subscribe?

Photo by Umberto Cofini on Unsplash If you’re a certain age, you probably have a whole bunch of music CDs lying around, gathering dust. (If you’re even older, you may have a pile of audio cassettes and LPs too – but we won’t go there.) Most of my music collection was once in the form […]

Read More
Jul 01, 2018
Bricks or clicks, those who play for distinction win

Retail seems to be a tough business to be in right now, anywhere in the world. Consumers seem to prefer the convenience of online browsing and buying. They get things delivered to them rather than venture out into inclement weather and frustrating traffic; they curl up on couches rather than brave public transport. As online […]

Read More
Apr 08, 2018
Why good practice matters in business

Nairobi is a building site, wherever you look. Cranes and scaffolding everywhere, countless office blocks and apartment buildings coming up one after the other. New ground is broken every day, even though many of the properties built years ago remain largely unoccupied. The dearth of tenants does not seem to matter to the developers. But […]

Read More
Apr 01, 2018
Facebook and the dark side of new tech

What kind of company can have $60 billion wiped off its value in just a few days – and still be around? The Facebook kind. Facebook has more users than China or India have citizens, and therefore it is just fine – for now. But the Cambridge Analytica scandal – the revelations that the misuse […]

Read More
Mar 25, 2018
What’s the first impression your customer gets?

A prospective customer is considering a domestic family holiday. First, she calls a local airline. Customer: ‘I am interested in your flight-and-accommodation packages for my family.’ Employee: ‘They are all on our website.’ Customer: ‘OK, I had tried that, but I couldn’t find them. All I have on me now is my phone. Let me […]

Read More
Mar 18, 2018
Are you succeeding, or just looking like you’re succeeding?

When Jeffrey Immelt, long-time boss of giant conglomerate GE, held his annual address to investors last May his corporation’s stock was trading at close to $30. He painted a rosy picture of his long tenure, and retired as CEO soon afterwards. Today the stock price is around $15. His successor decided to bare all and […]

Read More
Mar 11, 2018
It’s time for conference venues to raise their game

The conference business is big business. Humans working in organizations have an unending need to meet in their numbers away from their workplaces: for seminars, workshops, roundtables, town halls, celebrations, parties, retreats, jamborees, junkets – or even just regular meetings. Demand is strong, buyers are willing. Sellers should be smiling. I must have commissioned or […]

Read More
Mar 04, 2018
Make kindness a daily habit

Last week we looked at the underrated virtue: kindness. It is easy to be self-absorbed. Some of us are lost in our own egos. Others are trapped in their own miseries. Yet others have no time for anything but their own race to the pinnacles of success. The harder thing is to be aware of […]

Read More
Jan 28, 2018
No service. No smiles. No future

A customer walks into one of Nairobi’s brand-new mega-malls on a weekday. It boasts many household names in shopping, both local and global. It’s virtually empty. She enters an internationally renowned supermarket. Here, too, customers are thin on the ground. She’s looking for a refrigerator – a sizeable purchase – amongst other things. It’s a […]

Read More
Nov 19, 2017
Think hard before taking on established competitors

Google makes the world’s most popular mobile operating system, Android. Nearly two billion mobile devices are powered by this ubiquitous system. Not content with this, Google looked askew at rival Apple some years back and felt envious about the ability to make both software and hardware and to fuse the user experience. Google has the […]

Read More
Sep 24, 2017
How old businesses must reinvent themselves

Every business in the world faces overwhelming uncertainty. The explosion of new technology shows no sign of abating. Indeed, we may only have seen the opening chapters of the book of technological disruption. The later chapters – containing plot twists, deaths, rebirths and the like – have not even been written yet. We only have […]

Read More
Sep 03, 2017
Is counting on patriotism a winning business strategy?

Many years ago our local brewer, East African Breweries Limited (EABL), was facing a major new threat. Castle, a huge brand owned by South African Breweries, had announced its entry into our local market. It was coming in with big money, a big plant and big plans. One of the key strategic decisions made in […]

Read More
Aug 27, 2017
What a flight not missed teaches us

We were flying in the rainy season. We set off on the first leg, needing to arrive at the hub airport on time and then catch a connecting flight to our final destination. We had allowed two hours transit time to catch the next plane – more than enough, said the airline staff at the […]

Read More

Archives