"CEOs can't wait to read Sunny Bindra's articles every week."

Oct 10, 2011
Thinking like a customer could have saved Kodak

“In the mid-1990s I paid several visits to Kodak’s headquarters in Rochester, New York, and the cultural mindset was – with hindsight – on full display. Various executives told me how wonderful silver halide was. Professional photographers could not do without it, nor could Hollywood. Digital was for amateurs. And even they would always want […]

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Sep 19, 2011
Here’s a little secret about sustained product success

“We’re always searching for that secret formula, that magic pixie dust to sprinkle over our products, services, books, causes, brands, blogs to bring them to life and make them Super Successful. Most marketing-related buzzwords gain traction by promising pixie dust results if applied to whatever it is we make, do, sell. “Add more Social!”. “Just […]

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Jul 25, 2011
When the founder becomes the problem in the business

“In the US they call it the “Murdoch discount”. This is the amount by which US analysts reckon shares in News Corporation are depressed because of the controlling stake held by the Murdoch family; about 40 per cent of the B voting shares, although only 13 per cent of the share capital. Analysts never like […]

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Jul 18, 2011
When do these business leaders spend any time in their OWN businesses?

“Timothy Post (@timothypost): #tcdisrupt I’m beginning to think that “startups” are what entrepreneurs do when they’re NOT jetting to all the tech conferences each month.” TWITTER (24 May 2011) This column has been quoting and analyzing interesting stuff from books, journals, magazines and newspapers for years now. It’s time to move with the times and […]

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Jul 17, 2011
Murdoch’s media morality tale

Rupert Murdoch’s media empire, so long a global behemoth, is in serious trouble. Commentators are scrambling to make sense of the events that led to the closure of a 168-year-old newspaper, the News of the World (NOTW) – until last Sunday Britain’s most popular newspaper. It won’t end there. The shenanigans at NOTW threaten to […]

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Jul 11, 2011
What can we learn from these century-old businesses?

“If Tom Watson Sr. were to visit IBM today, he would hardly recognize what we make or the services we provide—analytics, clouds, the Jeopardy!-winning computer named in his honor, solutions for a smarter planet. But he would very much recognize why IBM is pioneering these spaces—to make the world work better through information and the […]

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Jul 10, 2011
Why don’t more of us enter high-end businesses?

“Bottom of the pyramid” is all the rage these days. To make money in emerging economies, you have to find a mass-market product, says the conventional wisdom. M-Pesa, Equity Bank, Senator beer – these are all great examples of bold innovations that captured the bottom end of the market in unprecedented ways. We take great […]

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Jul 04, 2011
Your brand is not your logo – it’s your whole business

“A great brand deserves a great logo and great graphic design and visuals. It can make the difference when the customer is choosing between two great brands. But these alone cannot make your brand great. Ultimately, brand is about caring about your business at every level and in every detail, from the big things like […]

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Jul 03, 2011
Beware the automation trap in customer service

I have been a customer of a large global bank for a couple of decades. Recently, however, I closed all my accounts in despair. Why? Because after years of halfway decent service, this bank fell victim to the modern business malaise of automating all its customer interfaces. I began fearing the worst some years ago […]

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Mar 20, 2011
Still taking customers for granted? Look out…

I wrote here last week that so many of our businesses seem hell-bent on sacrificing long-term strategic gain at the altar of ‘shrewdness’ – the mistaken belief that you must get the best possible deal for yourself in every transaction. That article seemed to touch a nerve: I was deluged with tweets and comments from […]

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Mar 13, 2011
Businesses remain stuck in short-sighted “shrewd” practices

If you spend time with businesspeople, you soon pick up that they value something called “shrewdness” over most other things – if you aren’t sharp and quick-witted, with an instinctively predatory commercial instinct, you shouldn’t really be in business. By this they mean that the ability to sniff out and design a great deal is […]

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Feb 28, 2011
Disrupt yourself – before someone else does it you

“What’s the best way to make the competition irrelevant? It’s a question that has obsessed generation after generation of strategists, pundits, and gurus. Is it new business models, new market space, harder hardball, or better knowledge? The answer is: none of the above. It’s Brian Fitzpatrick’s concise summary of Google’s great insight: “Disrupt yourself before […]

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Feb 20, 2011
Your business tomorrow won’t look much like today’s

Last week I suggested that most of you may not be reading your newspaper in its current form for too much longer – simply because technology and social change has whacked the underlying business model. Who else is affected? Pretty much everyone. Consider one of the most wonderful products ever invented by humankind: the book. […]

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Feb 13, 2011
Is your business about to disappear from under your feet?

Consider this product. The life of the product begins when mammoth trees are grown on a huge scale, then pulled down and turned into pulp with massive machinery. The pulp is taken to giant mills and turned into huge rolls of paper. Those rolls are trucked and shipped around the world. The rolls are then […]

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Feb 07, 2011
Before you roll out that business plan, ask yourself if it will survive first contact with the customer

“At $5.2-billion Iridium was one of the largest, boldest and audacious startup bets ever made. Conceived in 1987 by Motorola and spun out in 1990 as a separate company, Iridium planned to build a mobile telephone system that would work anywhere on earth. It would cover every city, town and square inch of the earth from […]

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Jan 31, 2011
Does your business add any meaning to life?

“Today, a new generation of renegades – companies as seemingly different as Walmart, Nike, Google, and Unilever, for example – are thriving not in spite of but by rebelling against the tired, toxic orthodoxies of industrial age capitalism. Their secret? Haltingly, imperfectly, often messily, never easily, they’re learning to become twenty-first-century capitalists. Maybe, just maybe, […]

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Jan 03, 2011
Who is at the centre of your business – you, or your customer?

“If you pull out your smartphone and click the button that says “locate me” on your mapping application, you will see a small dot appear in the middle of your screen. That’s you. If you start walking down the street in any direction, the whole screen will move right along with you, no matter where […]

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Nov 28, 2010
Since when is misleading customers a winning strategy?

Suppose you go into a shop to buy a drink. You notice that instead of saying “1 litre” on the carton, it says “up to 1 litre” instead. You buy the drink, go home and empty out the contents and measure them. You find there was only half a litre in the box. How do […]

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Nov 08, 2010
Learning from the latest Fortune Global 500

The 2009 Fortune Global 500: 1. Wal-Mart Stores (US) 2. Royal Dutch Shell (Netherlands/UK) 3. Exxon Mobil (US) 4. BP (UK) 5. Toyota Motor (Japan) 6. Japan Post Holdings 7. Sinopec (China) 8. State Grid (China) 9. Axa (France) 10. China National Petroleum Fortune (August 2010) Fortune’s Global 500 List is usually worth a look […]

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Oct 31, 2010
Such a different world now – with everything to play for

When I was a boy, the world seemed a simple place. According to pretty much all the books and comics I read, and the TV shows and movies I watched, there were some self-evident truths about the world. These were some of them. All the action was in the world was in the rich countries […]

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Jun 07, 2010
The sin of hubris undoes many a dominant company

“We will encounter multiple forms of hubris in our journey through the stages of decline. We will see hubris in undisciplined leaps into areas where a company cannot become the best. We will see hubris in a company’s pursuit of growth beyond what it can deliver with excellence. We will see hubris in bold, risky […]

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May 17, 2010
Why does your company try to annoy its customers?

“I was reflecting the other day on the near infinite number of ways in which companies annoy their customers. A few that make me go “grrrrrr:” – Being forced to rifle through a two-foot pile of garments in order to find my size – Having to search through lines of nano-sized text at the bottom […]

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May 09, 2010
Good business is the only sustainable option

Whether or not Goldman Sachs is found guilty of the various charges laid against it, its reputation has suffered huge damage. It is being fried at the court of public opinion, and faces an uneasy path back to its previously dominant investment banking position. Many other companies face these ordeals, and they are usually of […]

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May 03, 2010
How global-minded European firms are surging ahead

“Contrary to the widespread cliché of American dynamism versus European economic stagnation, over the past decade Europe’s top companies have beaten America’s (not to mention Japan’s) by an often substantial margin. Despite the rise of China and the rest, Europe has held roughly steady, at about 17 percent, its share of world exports since 2000, […]

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May 02, 2010
Why do so many good businesses go bad?

The problem with being a business commentator is that your subject-matter regularly lets you down. Last year I was interviewed by NTV about the importance of ethics and integrity in business (a clip can be seen on www.sunwords.com). Great firms, I asserted confidently, do not become great by cutting corners or greasing palms. They thrive […]

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Apr 26, 2010
Five ways in which the world of work will change

1. No more 9 to 5 2. Productivity will be closely measured 3. Cogs will become redundant 4. The winners will be the linchpins 5. Work will become art SETH GODIN, Regus Business Sense (April 2010) Business guru and author Seth Godin spelled out some of the ideas in his new book, Linchpin, in Regus […]

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Apr 18, 2010
Why do we seem to attract the world’s second-raters?

I walked into an Italian restaurant in Mombasa recently, and first impressions were favourable. The ambience was pleasantly rustic, and we were greeted with smiles by a waiter, which makes a change. The Italian proprietor was hovering around benignly. But there was an immediate warning sign. During the middle of lunch hour, a worker was […]

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Apr 11, 2010
The future of your business is in the palm of your hand

One of the key practices of successful businesses is the ability to follow trends and anticipate market movements. This is extremely difficult: if any of us really knew what next year’s markets would look like, we would be billionaires. Some trends, however, are so predictable that the foolishness lies in ignoring them. And that is […]

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