"CEOs can't wait to read Sunny Bindra's articles every week."

Aug 15, 2021
How do you fight Amazon?

If the behemoth that is Amazon enters your industry, how on earth do you fight it? Amazon has bottomless financial resources. It has remarkable strategic vision. It is the trailblazer in online shopping with decades of experience behind it. It cannot be beaten on price or convenience. What the hell do you do? Take a […]

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May 23, 2021
What does it take to become a 200-year organization?

The Guardian newspaper is 200 years old. I first started reading it in the first year of my degree course in London. It was not normal reading for a student of economics and business – which is precisely why I was attracted to it. I’ve never stopped reading it, decades later, even from a different […]

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Apr 18, 2021
A new world of hybrid work is loading

One thing that this pandemic has done for us: it has dispersed work. What used to be done together in one place is now being done all over the place: in homes, in cafes, in far-off locales. Except for those most acutely affected, the work, by and large, has not stopped. It’s just relocated. Once […]

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Apr 04, 2021
There are no commodities, only opportunities

Plumbers are needed by everyone. It’s a vital service, because all homes and buildings will encounter plumbing issues. What needs to be done is usually straightforward, but it’s also messy and awkward – and so not many folks aspire to be plumbers. Those who do take it up as an occupation seem to despise their […]

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Mar 14, 2021
How honest are you about your products?

Have you ever come across a restaurant that says these things about some of its menu items? “This one is not THAT good.” “This one is NOT authentic…” “I am surprised some customers still order this plate.” Those are actual dish descriptions on the menu of the Aunt Dai Chinese restaurant in Montreal. The owner, […]

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Feb 21, 2021
Before starting your own business, ask: Why will customers choose you?

Many people on this planet dream of starting their own businesses, and some of them bring those dreams to me. My key first question is usually: “Which business are you thinking of?” I’ve lost count of the number of times the answer is this: “I want to open a restaurant or a farm, because everyone […]

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Jan 24, 2021
What my grandmother knew about business success

My late grandmother, as those who knew her will confirm, was quite a character. She was feisty and bold and well ahead of her time. She told you what she thought of you, right to your face. I recall one moment as a teenager. I was sitting with her waiting for the evening news to […]

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Jan 10, 2021
Some timeless lessons in building a good business

You may have come across Shake Shack during your travels. It is a very successful restaurant chain, known for outstanding customer service. I recently listened to its founder, Danny Meyer, on a podcast with NPR’s Guy Raz. What I heard was a masterclass in entrepreneurship, so I thought I should share some key lessons. Shake […]

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Jan 07, 2021
The 4BY4 Leader: Our first open, virtual programme. Join us!

I have been running learning programmes for leaders for decades now, trying to deliver essential knowledge and create a cadre of chief executives and senior managers who can drive better, wiser organizations. Those programmes all had common features, though: they were in-person, and aimed at the senior-most echelons. The global pandemic allowed us to experiment […]

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Nov 08, 2020
Is your board stuck in yesterday’s successes?

Have you heard of Nokia? Had I asked that in 2010 it would have been an impertinent question. At the time Nokia was the dominant global mobile phone company. In my seminars of those days, perhaps nine in 10 of those present would be sporting a Nokia device. Today, asking if you know Nokia is […]

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Oct 18, 2020
Why do big, successful businesses freeze?

Two entrepreneurs sat nervously. They were at the headquarters of a business one thousand times their size, with an audacious proposal. It had taken them months to convince the big man to even meet them. The meeting did not take long. The answer was a flat no. Goodbye. The year was 2000. One one side […]

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Oct 11, 2020
Is your product too useful to ignore?

Google Maps has more than one billion active users. Nine zeroes. I use it every day. You probably do too. It’s just too damn convenient to ignore, isn’t it? It maps the city out perfectly, tells you where the traffic is and which roads to avoid, estimates pretty accurate arrival times, and allows you to […]

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Sep 20, 2020
The year I (re)discovered podcasts

2020 has become the year of podcasts for me. I know what you’re about to say: dude, they’ve been around for a while. Indeed they have. And of course I’ve listened to many since the time they entered the popular culture. But 2020 is the year podcasts popped for me. Why? Pandemic, naturally. I read […]

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Sep 13, 2020
Are you adding great accompaniments to your main offering?

A confession: I love chilli sauces. All types. I always have. They add zing and spark to many meals. I’m an aficionado. I like ‘em sweet, I like ‘em savoury, I like ‘em unusual.  It’s not the heat of the chilli that’s important, though. Too hot is not fun. A bit of kick is a […]

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Jul 26, 2020
Software is indeed eating the world. Will it eat yours?

Marc Andreessen made this visionary statement nearly a decade ago: “Software is eating the world.” Most people above a certain age, or wedded to certain traditions, did not really pay attention. I deal in solid, tangible stuff, they said. Machinery. Food. Classrooms. Newspapers. Surgeries. Software can’t do that, they said. Hoax. Fake news. 2020 has […]

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Jul 12, 2020
Where do you go to learn how to be successful in business?

So your life’s aim is to run your own business. You want to be an entrepreneur and a founder and create a hit corporation. Where do you go to learn how to do this? There are two main paths many people seem to follow. The first is to study business or entrepreneurship as a subject. […]

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Jun 28, 2020
Be part of the big move from transactions to experiences

I have written here that the word ADAPTATION has loomed large throughout this coronavirus pandemic: most humans have adapted themselves to new normals in their lives and businesses, sometimes with great ingenuity. Today I want to focus on a similar word: ADOPTION. This word too is pivotal in understanding what will become of consumer and […]

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May 31, 2020
Businesses just got reminded of some old wisdoms

Some businesses have really suffered in this coronavirus pandemic; others are weathering the storm quite well. That might seem obvious, since some industries as a whole are better placed in this crisis. We can’t compare the fortunes of airlines and hotels right now with those producing home entertainment, say.  My point is a little different. […]

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Feb 16, 2020
Try this for your business – no goals, no comparisons

Let me tell you about a company that does not set any goals or targets. None. Don’t rub your eyes; you read that right. No customer-count goals. No revenue goals. No retention goals. No profit goals. You don’t believe me, do you? Oh wait, this company also doesn’t analyse its competitors. It has no market-share […]

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Jan 26, 2020
Wisdom about human nature provides the digital edge

I pressed SUBMIT. And then my heart sank. I was trying to pay an overseas credit-card bill. My local bank has a useful online banking system that means I can do this sort of thing in my own bedroom. Back in the bad old days, I used to leg it to my bank branch once […]

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Dec 01, 2019
Are you working on anything that will outlast you?

A question for you: do you remember something called the ‘Zune’? Not really, I guess. Another question: do you remember something called the ‘iPod’? Of course you do. Both were MP3 music players. Here’s the thing, though. The Zune, made by Microsoft, was the far superior product, in most respects. And yet it failed miserably […]

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Nov 03, 2019
No, it’s not ‘just business.’

‘It’s just business.’ I’ve lost track of how often I’ve heard those words, uttered by businessfolk to justify bad behaviour. Also: ‘business is business.’ It’s as though there is something magically wonderful about being in business that gives you a free pass. Businesspeople are so heroic that we must give them some leeway, allow them […]

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Oct 20, 2019
Sending people home is not a badge of honour

You give your employer the best years of your life. You work hard, you follow instructions, you are loyal, you wait patiently for promotions. You make your job your life, and don’t wish to work anywhere else. Then, a new CEO arrives, full of new ideas. This leader looks at you and other long-standing employees […]

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Oct 06, 2019
To survive, lead the change – don’t deny it

Last week I warned that many large corporates were in ‘slow puncture’ mode – with their current business models deflating slowly, all the while pretending all is well. I had referenced Marks and Spencer, Britain’s once iconic, now troubled retail giant. In the days since, another icon bit the dust. Thomas Cook, a huge travel […]

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Sep 29, 2019
Is your organization a slow puncture?

Marks and Spencer, one of Britain’s venerated corporate icons, fell out of the FTSE 100 stock index this month. It is hard to describe how central M&S has been to British retailing. It is 135 years old, and when I was a young man studying in London, it was discussed as a case study in […]

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Sep 01, 2019
Wake up, retailers. The writing’s on the wall.

A busy schedule means I don’t get out and about as much as I used to, so I jumped at the opportunity to go around Nairobi for a whole morning recently, looking for furniture and household items with the family. It would be a good chance to look at how our retailers are doing, I […]

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Jul 21, 2019
Hammering your employees is self-defeating

Image by Gerd Altmann from Pixabay Many years ago, I ran a seminar on customer excellence for a leading corporation. When my presentation was over, I began taking questions from the floor. The first question was this: ‘What should we do about bad customers?’ I offered what I thought was a comprehensive answer. To my […]

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May 05, 2019
Are your customers enthusiastic about giving you their time?

Photo by Djim Loic on Unsplash Last week I explained: I compete for your attention against Netflix. Time spent with me on this page needs to have a higher payoff for you than switching to streaming something on your device. Netflix, too is competing for your attention. Not just against a local TV channel, but […]

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