"CEOs can't wait to read Sunny Bindra's articles every week."

Aug 30, 2015
Leadership lessons from what the waitress told me

I was sitting in a restaurant looking at a sushi menu recently. There were many delectable-sounding options on offer, and I wondered what to choose. I decided to ask a waitress for advice. Here’s what she said. “Please try the chef’s signature sushi roll. He thought long and hard about it and experimented with various […]

Read More
Aug 16, 2015
There may be much more corporate distress to come

For years now, I have been warning of many a corporate collapse to come, on this page and elsewhere. We have been seeing unprecedented speed of change in technology; the far-reaching impact of demographics; and gradual handover of power from producers to consumers. Globally, many a dominant company has been laid low. Japan’s giant Sony […]

Read More
Jun 28, 2015
You want to charge a high price? Justify it

Walmart, with a strategy predicated on low prices, is the company with the highest revenue in the world. But Apple, with a strategy predicated on high prices, is the world’s most valuable company. Volkswagen fights for volume leadership in vehicles with Toyota globally. But recently, an interesting thing happened: Porsche, a part of the VW […]

Read More
Jun 21, 2015
“Where are you calling from?”

I called a hotel to book a table for lunch last week. The conversation went something like this: Me: “I’d like to book a table for lunch, please.” Hotel: “Where are you calling from?” Me: “My house.” Now then. Why should “where I’m calling from” be a matter of concern to the hotel? I think […]

Read More
May 31, 2015
Are you handling customers, or mishandling them?

Why do so many of our companies not know how to handle customers? Why do most of us fail in this elementary test of business? Imagine a customer lodges a complaint about your business somewhere: comes in person, calls, emails, tweets, messages, posts an update on Facebook – whatever. Here are the typical responses. First: […]

Read More
May 10, 2015
Service fails because people don’t care enough

Solomon Maundu asked me a question on his blog (and on Twitter) recently: “Is the reason the public service is bad at service delivery that most public servants do not take pride in their jobs?” In other words, do I think that bad service delivery and a lack of pride in work are connected? Do […]

Read More
Mar 29, 2015
No, don’t cut the serviettes in half

You’ve probably been in those joints. The ones where the serviette is surprisingly small and thin. And you’re only given one. How does that happen? A member of staff sits down with a whole packet of normal-sized serviettes, and proceeds to cut each one in half. That’s how. After that, the same person will probably […]

Read More
Feb 15, 2015
Moving your business in new directions? Do it properly

Nairobi is a madhouse. Getting around is a real pain these days. A simple trip can take a couple of hours out of your day. And if you look at the willingness and competence of the people in charge to solve the awful traffic problem, you have to conclude that it will be jam today, […]

Read More
Nov 23, 2014
Don’t just hand your money over to bad businesses

I often state something like this on Twitter: “Don’t give your money to businesses that despise you.” I will keep repeating a version of this for as long as I can. Interestingly, every time I do this, several people will reply with: “So what should I do with Kenya Power?” In other words, how is […]

Read More
Oct 19, 2014
Poor customer experience? Here comes disruption

You must have heard of Uber. The mobile-app-driven taxi service has taken the world by storm. In just a short time it covers 45 countries (200 cities), and has even entered Africa (Lagos and Cape Town). Why this phenomenal expansion? Here’s how it works: You go to the app in your phone. It picks up […]

Read More
Sep 07, 2014
The story of one kind man and his kiosk

Many moons ago, a gentleman called Chege ran a food kiosk close to the main campus of the University of Nairobi. Chege’s place was well frequented by students, and was an institution unto itself. Many of these students came from relatively humble backgrounds from all over Kenya, and lacked support systems in the big, unfriendly […]

Read More
Mar 30, 2014
Which customer would you give a refund to?

If you run a business, or are employed in one, allow me to put three scenarios to you this Sunday. Think about your answers carefully. Scenario One: an unhappy customer comes to you. She is dissatisfied with the product she bought, because it doesn’t work. You study the situation, and conclude she is right. Should […]

Read More
Feb 02, 2014
Your apathetic employees can bring your business to its knees

During the recent holiday season, I took a taxi from the hotel where I was staying, to go and visit a nearby shopping mall. The driver was courteous and polite. He maintained a very clean and pleasing vehicle. He was solicitous and considerate, and did everything possible for his customer’s convenience, such as driving carefully, […]

Read More
Oct 27, 2013
Whatever business you’re in, a surprise is coming

I’ve always liked taking photographs, so I’ve always had a camera. My wife prefers moving images, so she’s always in the market for a video camera. We both hate talking on the phone, so we carried mobile phones more out of necessity than choice. Here’s the thing. Those three consumer items – camera, videocam, phone […]

Read More
Oct 20, 2013
Your success comes from solving the problems of others

I like Alain de Botton. Ostensibly, he’s a philosopher. But unlike most people who tag themselves with that description, he is a very interesting man. The focus of his work is not abstruse concepts, but the practical realities of life. He also keeps up a barrage of erudite tweets. One of those is the reason […]

Read More
Sep 02, 2013
My final ‘Thought Leadership’ column: the business of doing business

This will be my final column in the Thought Leadership series in this newspaper. The column began life in August 2007 and tried to bring you the best business insights from leading books and publications – and elaborate on those insights in a Kenyan and African context. In this valedictory piece, I would like to […]

Read More
Jul 21, 2013
Are you laughing your way to the bank or the graveyard?

Which of the following things have happened to you of late? You want to buy a product for your home. You have spoken to a vendor and agreed a house visit so that installation can be done. You take time off from work to do this. The vendor, however, does not show up. At all. […]

Read More
Jun 10, 2013
Why so many failed to see the market for tablets

“The tablet market should top all laptop shipments this year and the entire PC market by 2015, according to a report released Tuesday. Market researcher IDC estimated that tablet shipments will grow 59 percent this year to 229.3 million units. That’s higher than IDC’s estimate for notebook shipments this year. Topping that, IDC predicts tablet […]

Read More
May 27, 2013
Could you run your supermarket more like a hotel?

“Waitrose is to introduce hotel-style welcome desks into its stores in the latest stage of plans to expand its online business. The upmarket retailer, led by managing director Mark Price, plans to install the “concierge” service desks in order to allow customers to make online orders, collect products bought over the internet, and have their […]

Read More
May 20, 2013
Apps ate your lunch, right out of your hand

“Nobody knows which was the first app to be downloaded from Apple’s iPhone App Store on 11 July 2008 – but the total is expected to pass 50bn on Wednesday, marking a huge new business created by the explosive spread of smartphones over the past five years.” Charles Arthur, The Guardian (15 May, 2013) As […]

Read More
May 13, 2013
Welcome to the business that never sleeps

“They may have yelled before, but now they have megaphones. Whether they’re bashing or praising your products and your brand, customers are online and louder than ever. And right now, they’re on forums, review sites, Facebook and Twitter, sending out thousands of uncensored opinions—that could have major consequences. Be everywhere. The longer it takes for […]

Read More
Apr 29, 2013
Customer care via social media: which phase is your business in?

“Businesses must recognize that the voice of the customer is more powerful than ever before. Whether Facebook, Twitter, YouTube, Yelp, review sites, product forums, blogs, or Pinterest, your customers are sharing their experiences on platforms where audiences can find what others are saying about you. Your customers and prospects will inevitably find the negative experiences […]

Read More
Oct 15, 2012
Here’s a better to way to handle customer service: try Twitter

“Frustrated by the 40 minutes she spent on hold with Citibank customer service, Stacy Small tweeted her displeasure. To her surprise, a Citibank agent tweeted right back. “Send us your phone number and we’ll call you right now,” read the message. Within minutes Ms. Small, who owns a luxury-travel company in Los Angeles, was on […]

Read More
Sep 24, 2012
The social media phenomenon isn’t about technology. It’s about people

“While delivering my washing to our local dry cleaner this morning, I realised the reason why I always go back to that specific dry cleaner: it is a result of an intimate relationship that has developed between me and the owners over a period of time. The owners know me by name and the name […]

Read More
Jun 18, 2012
Here’s how to manage queues

“There are three givens of human nature that queuing psychologists must address: 1) We get bored when we wait in line. 2) We really hate it when we expect a short wait and then get a long one. 3) We really, really hate it when someone shows up after us but gets served before us.” […]

Read More
May 20, 2012
The bigger you are, the more you seem to forget your customers

Picture yourself at one of our many fruit-and-vegetable markets. If you frequent these places, I have no doubt that you have a favourite vendor that you habitually buy from. Why is that, when there are usually dozens of stalls before you, all offering very similar products at very similar prices? What makes you choose one […]

Read More
May 14, 2012
Sony’s insular culture just didn’t see it coming

“…Sony, which once defined Japan’s technological prowess, wowed the world with the Walkman and the Trinitron TV and shocked Hollywood with bold acquisitions like Columbia Pictures, is now in the fight of its life. In fact, it is in a fight for its life – a development that exemplifies the stunning decline of Japan’s industrialized […]

Read More
May 06, 2012
The ‘Uta do?’ culture that kills quality standards

Whatever happened to “First-Time Quality?” It seems to have become an irrelevance in Kenya today. The idea is simple enough. If you get something right the first time, you don’t have to incur the cost of inspections, revisits, rework or repeat jobs. If you pay acute attention and maintain a high standard when you do […]

Read More

Archives