"CEOs can't wait to read Sunny Bindra's articles every week."

“I’ve been living in the Thank You Economy since a day sometime around 1995, when a customer came into my dad’s liquor store and said, “I just bought a bottle of Lindemans Chardonnay for $5.99, but I got your $4.99 coupon (later) in the mail. Can you honor it? I’ve got the receipt.” The store […]

The Encyclopedia Britannica has ended print publication after 244 years. I must admit I fell silent after hearing this piece of news earlier in the week. Anyone who admires books and has encountered the venerable encyclopedia in a home or library cannot fail to feel some sadness. The weathered leather covers, the musty pages, the […]

The 2 hashtags, #TwitterBigStick and #TwitterThumbsUp were never intended to be finished products in any sense. As I have said from the outset, they were simply a demo of what focused tweeting can do. They play on very human needs: to express frustration when good service or value for money is not provided; and to […]

In business, relationship management is all the rage these days. There seem to be no salespersons any more, just relationship managers (RMs). It sounds warm and fuzzy and touchy-feely, as though you, the customer, have someone in the organization specially focused on you. Most of the time, it’s an elaborate hoax. What’s the difference between […]

People everywhere love freebies. If it’s “free,” we want it. And we want lots of it. Here’s the thing, though: nothing is really free. Resources are limited. To provide or make anything on this planet consumes resources. So if something seems free, it’s up to you to work out who’s bearing the cost. Some simple […]

“As I jogged down Wall Street in New York in October through the barricades, police horses, and thousands of activists, something became clear. The masses had self-organized and social media had added yet another social movement to its résumé. At the same time, something else became clear to me. Much higher than street level, in […]

A few weeks ago I predicted that 2012 would be the year of the “Twitter Big Stick” in Kenya: a time when both politicians and large organizations feel the force of feedback from social media. I pointed out that the reason for this is that the little people – customers, users, voters – now have […]

Once upon a time, businesses could get away with being bad to customers. They could neglect them and abuse them and not face any real consequences. What could a customer do in that world, anyway? Throw a fit on the company premises? Only a few employees, and possibly a handful of other customers, would observe […]

“In the mid-1990s I paid several visits to Kodak’s headquarters in Rochester, New York, and the cultural mindset was – with hindsight – on full display. Various executives told me how wonderful silver halide was. Professional photographers could not do without it, nor could Hollywood. Digital was for amateurs. And even they would always want […]

“Steve Jobs is above all an Apple customer. He and Steve Wozniak built devices that both of them wanted to use themselves. Wozniak brought exceptional engineering chops. Even more important, Jobs (who can’t program) brought the perspective of a passionate and non-technical customer into the design, the look and feel, and the excitement of Apple […]

“We’re always searching for that secret formula, that magic pixie dust to sprinkle over our products, services, books, causes, brands, blogs to bring them to life and make them Super Successful. Most marketing-related buzzwords gain traction by promising pixie dust results if applied to whatever it is we make, do, sell. “Add more Social!”. “Just […]

Regular readers will know this column often likes to identify ordinary individuals who are fighting the good fight when it comes to personal excellence. This week, it has found another one to highlight. The lady in question is called Ioana. She is a flight attendant. I have encountered many flight attendants in my time, mostly […]

“Bruce Temkin, managing partner of Temkin Group, says, “The overall story was not very good. Nearly half of the companies received ‘poor’ or ‘very poor’ ratings. The bottom of the list was dominated by health plans, TV service providers and Internet service providers. In these industries, it appears as if bad customer experience is contagious. […]

Every once in a while, this column looks for ordinary people who exemplify the attitudes that Kenya needs. This week again, it has found one to name. Clement Githinji is a restaurant manager who runs one of Nairobi’s finer eating establishments. My wife and I are often there, and recently had an interesting encounter. After […]

“A great brand deserves a great logo and great graphic design and visuals. It can make the difference when the customer is choosing between two great brands. But these alone cannot make your brand great. Ultimately, brand is about caring about your business at every level and in every detail, from the big things like […]

I have been a customer of a large global bank for a couple of decades. Recently, however, I closed all my accounts in despair. Why? Because after years of halfway decent service, this bank fell victim to the modern business malaise of automating all its customer interfaces. I began fearing the worst some years ago […]

I often speak before the leadership teams of top firms, and one of my favourite subjects is the customer experience these companies offer. An observation: I am nearly always asked the same question during the interactive part of the presentation, no matter where I am and which company I am addressing. Here’s the question: “What […]

I wrote here last week that so many of our businesses seem hell-bent on sacrificing long-term strategic gain at the altar of ‘shrewdness’ – the mistaken belief that you must get the best possible deal for yourself in every transaction. That article seemed to touch a nerve: I was deluged with tweets and comments from […]

“Do you have customers who can’t live without you? 
Because if they can, they probably will. The researchers at Gallup have identified a hierarchy of connections between companies and their customers, from confidence to integrity to pride to passion. To test for passion, Gallup asks a simple question of the customers they query on behalf […]

“If you pull out your smartphone and click the button that says “locate me” on your mapping application, you will see a small dot appear in the middle of your screen. That’s you. If you start walking down the street in any direction, the whole screen will move right along with you, no matter where […]

Suppose you go into a shop to buy a drink. You notice that instead of saying “1 litre” on the carton, it says “up to 1 litre” instead. You buy the drink, go home and empty out the contents and measure them. You find there was only half a litre in the box. How do […]

“I was reflecting the other day on the near infinite number of ways in which companies annoy their customers. A few that make me go “grrrrrr:” – Being forced to rifle through a two-foot pile of garments in order to find my size – Having to search through lines of nano-sized text at the bottom […]