"CEOs can't wait to read Sunny Bindra's articles every week."

“Bruce Temkin, managing partner of Temkin Group, says, “The overall story was not very good. Nearly half of the companies received ‘poor’ or ‘very poor’ ratings. The bottom of the list was dominated by health plans, TV service providers and Internet service providers. In these industries, it appears as if bad customer experience is contagious. […]

Every once in a while, this column looks for ordinary people who exemplify the attitudes that Kenya needs. This week again, it has found one to name. Clement Githinji is a restaurant manager who runs one of Nairobi’s finer eating establishments. My wife and I are often there, and recently had an interesting encounter. After […]

“A great brand deserves a great logo and great graphic design and visuals. It can make the difference when the customer is choosing between two great brands. But these alone cannot make your brand great. Ultimately, brand is about caring about your business at every level and in every detail, from the big things like […]

I have been a customer of a large global bank for a couple of decades. Recently, however, I closed all my accounts in despair. Why? Because after years of halfway decent service, this bank fell victim to the modern business malaise of automating all its customer interfaces. I began fearing the worst some years ago […]

I often speak before the leadership teams of top firms, and one of my favourite subjects is the customer experience these companies offer. An observation: I am nearly always asked the same question during the interactive part of the presentation, no matter where I am and which company I am addressing. Here’s the question: “What […]

I wrote here last week that so many of our businesses seem hell-bent on sacrificing long-term strategic gain at the altar of ‘shrewdness’ – the mistaken belief that you must get the best possible deal for yourself in every transaction. That article seemed to touch a nerve: I was deluged with tweets and comments from […]

“Do you have customers who can’t live without you? 
Because if they can, they probably will. The researchers at Gallup have identified a hierarchy of connections between companies and their customers, from confidence to integrity to pride to passion. To test for passion, Gallup asks a simple question of the customers they query on behalf […]

“If you pull out your smartphone and click the button that says “locate me” on your mapping application, you will see a small dot appear in the middle of your screen. That’s you. If you start walking down the street in any direction, the whole screen will move right along with you, no matter where […]

Suppose you go into a shop to buy a drink. You notice that instead of saying “1 litre” on the carton, it says “up to 1 litre” instead. You buy the drink, go home and empty out the contents and measure them. You find there was only half a litre in the box. How do […]

“I was reflecting the other day on the near infinite number of ways in which companies annoy their customers. A few that make me go “grrrrrr:” – Being forced to rifle through a two-foot pile of garments in order to find my size – Having to search through lines of nano-sized text at the bottom […]