"CEOs can't wait to read Sunny Bindra's articles every week."

May 22, 2022
How companies get to celebrate their 100th birthdays

Large corporations don’t really have long lives. It is estimated that the average lifespan of a large American company is under 20 years these days. Many enjoy short-lived success, and then just fail and go bankrupt. Others get merged or acquired. Why should this be? As I wrote in my book The Bigger Deal, corporate […]

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May 15, 2022
Why books are still booming in the digital era

This wasn’t supposed to happen. The prolonged global pandemic accelerated all things digital. We embraced electronic ways of doing things: digital payments, virtual meetings, online shopping, video streaming, instant messaging, web-based learning. Devices and software boomed as never before; many old ways of doing things took a permanent hit. Using cash, going to cinemas, travelling […]

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May 08, 2022
An iconic company hits a speed bump

Netflix is tanking. Or rather, its stock price is—which is a rather different thing. What should we make of this? Netflix is one of the iconic companies of this epoch, a trailblazer and game-changer. It upended traditional video, moving people away from linear television and movie theatres. It has been on a seemingly unstoppable spend-and-grow […]

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Mar 27, 2022
The business lessons of the pandemic

Picture yourself driving on a fog-filled road you don’t know too well. You suddenly realise you’re approaching a curve—and it’s rather a sharp one. Seasoned drivers will not slam on the brakes suddenly—that might have unpredictable consequences. Rather, they will start slowing down before they get to the sharp part of the curve. Then, when […]

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Feb 20, 2022
What you sell is not what your customer buys

If you sell something (which is most of us), here’s one of the most important sentences you’ll ever read: “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” That was written by Harvard professor Clayton M. Christensen, who attributed it to Theodore Levitt. It probably came from Leo McGivena, originally. Whatever […]

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Jan 23, 2022
Thinking like a strategist about potatoes and chips

Many years ago I was sitting in a hotel abroad. I was part of an international multidisciplinary team advising that country’s government on its infrastructure strategy. We were about to have lunch. The order was made. We chatted. In a short while, though, our waiter was back with news. “We can’t offer any of the […]

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Dec 12, 2021
Stand out, don’t embrace average

Picture this.  You are part of a large group flying to Kenya’s world-famous Maasai Mara game reserve. Your plane is gliding down, and the vast green expanse opens up beneath you. You approach the tiny airstrip from the air, and what do you see? The four-wheel-drive vehicles waiting to receive your group have all been […]

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Nov 21, 2021
The era of customer primacy is finally loading

What if you could get your weekly groceries—or a few impulse buys— all delivered to you in ten minutes? Not an hour; ten minutes. Founded six years ago and accelerated by the global pandemic, Getir is leading a posse of ultrafast delivery providers. It started operations in Turkey and is now valued at close to […]

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Oct 10, 2021
A time of great innovation is loading. Where will it find you?

A year ago, I discussed Pret a Manger on this page. The super-successful London sandwich chain serving office workers, with more than Sh 100 billion in annual sales, had just been whacked hard by the coronavirus. It suffered its lowest footfall on record and had to make a third of its employees redundant. As offices […]

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Aug 15, 2021
How do you fight Amazon?

If the behemoth that is Amazon enters your industry, how on earth do you fight it? Amazon has bottomless financial resources. It has remarkable strategic vision. It is the trailblazer in online shopping with decades of experience behind it. It cannot be beaten on price or convenience. What the hell do you do? Take a […]

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Aug 01, 2021
Clouds, kitchens and landlords – a lesson in strategy

I first mentioned “cloud” kitchens on this page exactly two years ago. Also called “dark” or “ghost” kitchens, these are are stripped-down operations that produce for delivery only – no service, no waiters. They use data to understand what is most in demand, where, and when – and they locate to serve that demand. The […]

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Jul 25, 2021
Less is more. A life lesson

Less is more, good people. Less is more. If you’re about to give a long speech, cut it in half. If you are presenting a slide deck, reduce it to a third of what you planned. And cut away all the superfluous text on every slide as well. Why? Because when you overdo it, it’s […]

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Jul 18, 2021
How the halo effect dumbs us all down

It didn’t come home. In one of their most hyped football tournaments ever, England performed extremely well – but fell at the last hurdle, losing on penalties to Italy in the 2020 European Championship final last week. More on that to come, but first, let’s talk about one of the curious phenomena of human behaviour. […]

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Jun 27, 2021
Can you eat your own dog food?

Many years ago, I was frustrated by an airline’s constant lateness. A batch of clients heading for our leadership programme had again been delayed by many hours, causing big disruption to our carefully laid out schedule. This had become a regular, predictable occurrence. The hotel manager waiting with me told me: “It’s a shame that […]

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May 23, 2021
What does it take to become a 200-year organization?

The Guardian newspaper is 200 years old. I first started reading it in the first year of my degree course in London. It was not normal reading for a student of economics and business – which is precisely why I was attracted to it. I’ve never stopped reading it, decades later, even from a different […]

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Jan 07, 2021
The 4BY4 Leader: Our first open, virtual programme. Join us!

I have been running learning programmes for leaders for decades now, trying to deliver essential knowledge and create a cadre of chief executives and senior managers who can drive better, wiser organizations. Those programmes all had common features, though: they were in-person, and aimed at the senior-most echelons. The global pandemic allowed us to experiment […]

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Oct 18, 2020
Why do big, successful businesses freeze?

Two entrepreneurs sat nervously. They were at the headquarters of a business one thousand times their size, with an audacious proposal. It had taken them months to convince the big man to even meet them. The meeting did not take long. The answer was a flat no. Goodbye. The year was 2000. One one side […]

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Sep 27, 2020
If your business takes one in the face, get back up quickly

The British love their sandwiches. Ever since the 4th Earl of Sandwich popularised the idea of fillings placed between two slices of bread (supposedly to allow him to do other things like work at his desk, or play cards, while eating) the sandwich has been a phenomenon. When I was studying and working in London, […]

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Aug 02, 2020
It’s time to come out of fight-or-flight mode

Fight, or flight? When Covid-19 first appeared in our consciousness, most of us were dismissive. This can’t be real. The entire world can’t shut down like this. It must be a hoax. Or a conspiracy. Surely. As the cases began to mount – and more importantly, the many thousands of deaths around the world became […]

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Jul 26, 2020
Software is indeed eating the world. Will it eat yours?

Marc Andreessen made this visionary statement nearly a decade ago: “Software is eating the world.” Most people above a certain age, or wedded to certain traditions, did not really pay attention. I deal in solid, tangible stuff, they said. Machinery. Food. Classrooms. Newspapers. Surgeries. Software can’t do that, they said. Hoax. Fake news. 2020 has […]

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Jun 28, 2020
Be part of the big move from transactions to experiences

I have written here that the word ADAPTATION has loomed large throughout this coronavirus pandemic: most humans have adapted themselves to new normals in their lives and businesses, sometimes with great ingenuity. Today I want to focus on a similar word: ADOPTION. This word too is pivotal in understanding what will become of consumer and […]

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Jun 07, 2020
When bytes and pixels start doing the travelling

I attended an elite global conference the other day. It had speakers and panels consisting of some of the world’s top business leaders and thinkers, and ran over three days. You’re thinking: wait – where on earth was this held, during a pandemic? And how did you get there? And why would you risk going? […]

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May 31, 2020
Businesses just got reminded of some old wisdoms

Some businesses have really suffered in this coronavirus pandemic; others are weathering the storm quite well. That might seem obvious, since some industries as a whole are better placed in this crisis. We can’t compare the fortunes of airlines and hotels right now with those producing home entertainment, say.  My point is a little different. […]

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May 24, 2020
Why most of us didn’t see the pandemic coming

I didn’t see the coronavirus pandemic coming. I’m a strategy advisor, someone who sifts through the signals the world throws up to discern what might be about to change and what needs a response. But I didn’t see this one coming. Did you? In January many of us were looking forward to a rather different […]

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May 03, 2020
To be ready for the new normal, start working on these 3 things

9/11. Most people know what those numbers mean. On September 11, 2001, a series of unprecedented terror attacks took place right on American soil. Four passenger airliners were commandeered by terrorists; three of them were deliberately crashed into buildings. As you would imagine, air travel volumes plummeted, throwing airlines into crisis. But after a raft […]

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Apr 26, 2020
Life after coronavirus begins now

Last week I suggested here that because of the coronavirus we may all be staring at a ‘Low-Touch, High-Friction’ world for quite a while. Such a world would have two key characteristics. The first (the touch part) would be that folks would be reluctant to gather in person and in public as freely and easily […]

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Apr 19, 2020
Here comes the Low-Touch, High-Friction world

So many of us feel imprisoned in our own homes, staring at the same walls, missing contact with others, tired of dealing with family issues. So many of us are just waiting to be told that the coronavirus pandemic is over, that lockdowns and shutdowns are over, and that we can burst out into the […]

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Apr 12, 2020
Get ready for ‘uncomfortable innovation’

The comfortable don’t innovate. I’ve been saying that to businesses and writing it on this page for years. Now I have my words ringing in my own ears. My business depended on gathering people – to teach them, advise them, provoke them to think and do things differently. Suddenly (thank you, coronavirus) no-one can gather […]

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