"CEOs can't wait to read Sunny Bindra's articles every week."

Jun 19, 2016
Why the grass is always greener on the other side

We are constantly peering over fences and into windows. The lives of others fascinate us. We have a lifelong obsession with knowing what they are doing; how they do it; what we need to copy from them. What are they wearing? Where do they get that stuff? How do they look so effortlessly stylish? I […]

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Mar 27, 2016
Lessons in longevity from a box of chocolates

(Photo credit: Abdulla Al Muhairi / Flickr) When I was a boy, my mother always kept her sewing materials in a particular tin container. That colourful round container was from Quality Street, the producers of a famous chocolate/toffee assortment. I’m pretty sure many of you are nodding your heads at that memory – our mothers […]

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Feb 21, 2016
The changing experience of the television consumer

What was the early experience of television like? For those who can remember, we all sat in front of one small box, and received limited programming. In most countries television started with a single channel or broadcaster, usually run by the state. The programmes ran for fixed hours, and were chosen for us. They were […]

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Feb 14, 2016
Cartels must go, not Uber

I looked out of the window, and there they were. A bunch of noisemakers riding around in a taxi waving poorly written placards and shouting “Uber must go!” Uber protests hit Nairobi last week. It was inevitable. Uber has disrupted the traditional taxi industry in 400 cities across the globe now, and the traditionalists often […]

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Nov 15, 2015
When vehicles start driving themselves – what happens next?

Last week I wrote about the phenomenon of autonomous vehicles that is on the horizon. Some futurists think that this technology will rival the smartphone in its potential to disrupt our world. This week, let’s trace out where the effects may fall. As indicated last week, car ownership will change dramatically. Consumer purchasing of cars […]

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Nov 08, 2015
What will self-driving cars do to your world?

Is it time to discuss self-driving cars? Five years ago, I started telling my clients to start thinking about autonomous vehicles. At the time, I admit that I thought I was engaging in a bit of science fiction. Whilst it was important to imagine the consequences of a world in which vehicles drove themselves, in […]

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Sep 06, 2015
What’s your “dead-horse” strategy?

A friend who knows me well sent me a link that he was sure would regale me. His confidence was well-founded. The link took me to www.better-management.org, where I was introduced to the “dead-horse” strategy. To wit: “The tribal wisdom of the Dakota Indians, passed on from generation to generation, says that when you discover […]

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Aug 16, 2015
There may be much more corporate distress to come

For years now, I have been warning of many a corporate collapse to come, on this page and elsewhere. We have been seeing unprecedented speed of change in technology; the far-reaching impact of demographics; and gradual handover of power from producers to consumers. Globally, many a dominant company has been laid low. Japan’s giant Sony […]

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Jun 28, 2015
You want to charge a high price? Justify it

Walmart, with a strategy predicated on low prices, is the company with the highest revenue in the world. But Apple, with a strategy predicated on high prices, is the world’s most valuable company. Volkswagen fights for volume leadership in vehicles with Toyota globally. But recently, an interesting thing happened: Porsche, a part of the VW […]

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Feb 15, 2015
Moving your business in new directions? Do it properly

Nairobi is a madhouse. Getting around is a real pain these days. A simple trip can take a couple of hours out of your day. And if you look at the willingness and competence of the people in charge to solve the awful traffic problem, you have to conclude that it will be jam today, […]

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Jul 27, 2014
It’s time for shareholders to change their perspective

There’s a problem in business, and it’s a serious one. No, it’s not about the difficult customers, or the disillusioned employees. It’s about the shareholders. Shareholders, we know, are the supreme entity in business. They put their money at risk, and stand to lose it all if things go wrong. They are therefore entitled to […]

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Apr 20, 2014
Nothing really changes until the culture changes

A year ago, India seemed to be looking upon itself in horror. A horrific gang-rape had occurred on a Delhi that seemed to shock the nation. Moral outrage filled the airwaves; punitive sentences were promised. This could never be allowed to happen again… And then…what? Nothing much. In fact, the reverse seems to have occurred: […]

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Feb 23, 2014
How Kenyan farmers quailed at quail farming

Quail eggs were hailed as the answer to all ailments; prices began rising fast; enterprising Kenyans rushed in to make money; supply surged and prices fell back sharply; many were left nursing wounds and cursing their luck. In that sequence of events lies many a lesson for peculiar Kenyans. Let’s unpick a few this Sunday. […]

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Jan 19, 2014
These distasteful selling strategies are for losers

I hate spam. I always have. If you send me spam, it will have the reverse effect to what you intended: after receiving your unsolicited communication, I will never even consider buying whatever you’re selling. I tweeted this sentiment recently, and got an odd reply: “But Mr B, what’s really wrong with this practice? Isn’t […]

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Oct 27, 2013
Whatever business you’re in, a surprise is coming

I’ve always liked taking photographs, so I’ve always had a camera. My wife prefers moving images, so she’s always in the market for a video camera. We both hate talking on the phone, so we carried mobile phones more out of necessity than choice. Here’s the thing. Those three consumer items – camera, videocam, phone […]

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Jul 22, 2013
If cost-cutting is your main strategy, you’re done

“There are no surer signs of the inadequacy and delinquency of corporate leadership than that cost efficiency should feature as the dominant issue facing the company, and that the tactics of outsourcing, shared services, reorganization and other short-term palliatives are being paraded as the main drivers of future profitability.” JULES GODDARD & TONY ECCLES ‘Uncommon […]

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Jul 15, 2013
My 300th BD column: is your business becoming a ‘bad biryani?’

“When asked what the learnings from Kingfisher Airlines experience were, Tony Fernandes said: “Focus. I have said it to Vijay many times. This is damn bloody tough business. People saw me running around in a T-shirt and a cap and said well if that Indian guy can do it then I can. Vijay was one […]

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Jul 08, 2013
Where is your business’s greatest enemy?

“Companies are rarely brought low by external forces. The majority of corporate crises, sometimes called “stall points”, when revenue growth slackens dramatically or even reverses, are self-inflicted. The two root causes of stall points are myopia and complacency. Myopia is the failure to recognize market discontinuities until it is too late to respond effectively. Complacency […]

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Jun 30, 2013
Why do you do that thing you do?

When I arrived as a fresh-faced student in London many years ago, I discovered a strange phenomenon. There were two types of newspaper in Britain: very large, very serious ones like the Times, Telegraph and Guardian; and much smaller, utterly vapid, even idiotic ones like the Sun and Mirror. Reading the two types was like […]

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Jun 17, 2013
Is traditional marketing dead?

“Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear.” BILL LEE HBR Blog Network (9 August, 2012) Is marketing, as we’ve known it, dead? Bill Lee, […]

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Jun 10, 2013
Why so many failed to see the market for tablets

“The tablet market should top all laptop shipments this year and the entire PC market by 2015, according to a report released Tuesday. Market researcher IDC estimated that tablet shipments will grow 59 percent this year to 229.3 million units. That’s higher than IDC’s estimate for notebook shipments this year. Topping that, IDC predicts tablet […]

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Apr 15, 2013
You need to be better, not just cheaper

“Frustrated by the lack of rigorous research, we undertook a statistical study of thousands of companies, and eventually identified several hundred among them that have done well enough for a long enough period of time to qualify as truly exceptional. Then we discovered something startling: The many and diverse choices that made certain companies great […]

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Mar 18, 2013
How different will tomorrow’s world be from today’s?

“Tonight, I will be meeting friends in a restaurant (tavernas have existed for at least 25 centuries). I will be walking there wearing shoes hardly different from those worn fifty-three hundred years ago by the mummified man discovered in a glacier in the Austrian Alps. At the restaurant I will be using silverware, a Mesopotamian […]

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Mar 04, 2013
Your new work as CEO: leading the moonshots

“I worry that something has gone seriously wrong with the way we run companies. If you read the media coverage of our company, or of the technology industry in general, it’s always about the competition. The stories are written as if they are covering a sporting event. But it’s hard to find actual examples of […]

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Feb 25, 2013
Here’s how you deal with disruption: embrace it

“One year ago, my announcement that Encyclopædia Britannica would cease producing bound volumes sent ripples through the media world. Despite the vast migration of information from ink and paper to bits and screens, it seemed remarkable that a set of books published for almost a quarter of a millennium would go out of print. But […]

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Jan 14, 2013
Your best New Year resolution is to plan to fail

“Loss aversion grips many organisations. Far too often, new ideas are turned down because they will probably fail, without seriously asking whether the small chance of meaningful success might outweigh an inexpensive failure – even if that failure is highly likely. Most resolutions are things we decide to do because we’re convinced they will be […]

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Dec 24, 2012
Here’s what you do with mistakes: own up to them

“The reason we did Maps is we looked at this, and we said, “What does the customer want? What would be great for the customer?” We wanted to provide the customer turn-by-turn directions. We wanted to provide the customer voice integration. We wanted to provide the customer flyover. And so we had a list of […]

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Dec 03, 2012
The time when you are a monopoly is the time to think ahead

“The Communications Commission of Kenya (CCK) has ordered courier firms to raise their prices to the regulatory minimum in a move seen as meant to protect the troubled State-owned Postal Corporation of Kenya (PCK). The industry regulator has established Sh150 as the minimum fee chargeable by courier companies for parcels weighing under 350 grammes. …According […]

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