"CEOs can't wait to read Sunny Bindra's articles every week."

Mar 18, 2013
How different will tomorrow’s world be from today’s?

“Tonight, I will be meeting friends in a restaurant (tavernas have existed for at least 25 centuries). I will be walking there wearing shoes hardly different from those worn fifty-three hundred years ago by the mummified man discovered in a glacier in the Austrian Alps. At the restaurant I will be using silverware, a Mesopotamian […]

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Mar 04, 2013
Your new work as CEO: leading the moonshots

“I worry that something has gone seriously wrong with the way we run companies. If you read the media coverage of our company, or of the technology industry in general, it’s always about the competition. The stories are written as if they are covering a sporting event. But it’s hard to find actual examples of […]

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Feb 25, 2013
Here’s how you deal with disruption: embrace it

“One year ago, my announcement that Encyclopædia Britannica would cease producing bound volumes sent ripples through the media world. Despite the vast migration of information from ink and paper to bits and screens, it seemed remarkable that a set of books published for almost a quarter of a millennium would go out of print. But […]

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Jan 14, 2013
Your best New Year resolution is to plan to fail

“Loss aversion grips many organisations. Far too often, new ideas are turned down because they will probably fail, without seriously asking whether the small chance of meaningful success might outweigh an inexpensive failure – even if that failure is highly likely. Most resolutions are things we decide to do because we’re convinced they will be […]

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Dec 24, 2012
Here’s what you do with mistakes: own up to them

“The reason we did Maps is we looked at this, and we said, “What does the customer want? What would be great for the customer?” We wanted to provide the customer turn-by-turn directions. We wanted to provide the customer voice integration. We wanted to provide the customer flyover. And so we had a list of […]

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Dec 03, 2012
The time when you are a monopoly is the time to think ahead

“The Communications Commission of Kenya (CCK) has ordered courier firms to raise their prices to the regulatory minimum in a move seen as meant to protect the troubled State-owned Postal Corporation of Kenya (PCK). The industry regulator has established Sh150 as the minimum fee chargeable by courier companies for parcels weighing under 350 grammes. …According […]

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Nov 26, 2012
This board has only one thing left to do: resign

“Hewlett-Packard’s $9.7 billion acquisition of Autonomy seemed like a bad idea long before Tuesday’s allegations of an accounting scandal made clear it was a deal that should never have happened. It’s the latest in a cavalcade of costly blunders at HP. The Silicon Valley pioneer has squandered billions of dollars on ill-advised acquisitions, compounding the […]

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Nov 05, 2012
How ready is your business for the social era?

1. The organization behaves like a community, not a hierarchy. 2. Management does not “broadcast” directives but is open and listens to employees. 3. Communications aren’t codified, rigid and ritualistic but flexible and spontaneous. 4. Obedience is not a highly valued quality. Innovation is. 5. Information is open. Management is transparent. 6. The company does […]

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Oct 29, 2012
Why Newsweek may be the first of many casualties

“…the overwhelming majority of my media consumption these days is digital, and magazines in general are beginning to seem a bit slow and uninspired. I go to the airport newsstand because I know I’ll be asked to turn my electronic devices off — and even then, more often than not, I end up buying nothing. […]

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Oct 08, 2012
Apple’s maps debacle – a bridge too far?

“Whether it was a looming deadline, an understaffed development team, or missing information, Apple–despite being a company that has historically exceled at delighting its end users–wasn’t able to deliver on its customer requirements with Apple Maps. And this particular case illustrates the outcomes that can result when companies choose to embark on strategies that are […]

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Sep 24, 2012
The social media phenomenon isn’t about technology. It’s about people

“While delivering my washing to our local dry cleaner this morning, I realised the reason why I always go back to that specific dry cleaner: it is a result of an intimate relationship that has developed between me and the owners over a period of time. The owners know me by name and the name […]

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Sep 03, 2012
Corporate values: a belief system, or a cynical calculation?

“We need to be able to trust pharmaceutical companies. We expect banks to be run and populated by honest people, to keep our money safe, and to give us our money back when we need it. We want oil companies to have a strong culture of engineering professionalism and commitment to health and safety. If […]

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Sep 02, 2012
The BBC leaves Bush House. So what?

The BBC World Service has left Bush House. So what? The British broadcaster announced last month that it was leaving its venerable studios at Bush House, to move to the more modern premises across London that house the rest of its news operations. What could be wrong with that? Nothing. And everything. What is this […]

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Aug 27, 2012
Would scrapping commissions make your salesforce sell more?

“Some things in life we know are true. The sun rises in the east and sets in the west. A body in motion will remain in motion unless acted on by an outside force. And the best way to motivate salespeople is by offering them commissions. But what if we’re wrong, at least about that […]

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Aug 13, 2012
If your brand isn’t digital these days, what is it?

“I wonder what the ROI of bankrupt is? And yet, if you have ever given a speech, a webinar, or a class on social media marketing, I can almost guarantee you have received this question: “But how do we measure the ROI of this stuff?” Look, I’m a true-blue ROI guy.  Frankly, money is one […]

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Aug 12, 2012
Businesses, please stop these sly, self-serving practices

I don’t get it. I just don’t. It should be blindingly obvious to every owner of every business that it runs primarily on just one thing: the goodwill of its customers. If customers obtain value from you, they keep buying. If they keep buying, you keep making a profit. If you keep making a profit, […]

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Jul 16, 2012
A very important strategic question to ask yourself

“I remember a time in the middle of 1985…I was in my office with Intel’s chairman and CEO, Gordon Moore, and we were discussing our quandary. Our mood was downbeat. I looked out the window at the Ferris wheel of the Great America amusement park revolving in the distance, then I turned to back to […]

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Jun 11, 2012
How a famous company failed to spot strategic upheaval

“RIM’s woebegone story is the stuff of science-fiction epic. A technology juggernaut that emerged from a sleepy Canadian backwater, RIM came to dominate the smartphone industry in a few years. Its BlackBerry managed to become an indispensable tool of the global elite in Davos and Washington D.C. as well as a status symbol to tweens […]

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May 27, 2012
The danger of running before you’ve learned to walk

Tesco is the United Kingdom’s most dominant retailer. For a couple of decades now, the supermarket chain has been all-powerful, accounting for one in eight pounds that Britons spend in shops and commanding 30% market share, in addition to being the nation’s largest private employer. And Tesco is not merely a grocer these days; it […]

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May 14, 2012
Sony’s insular culture just didn’t see it coming

“…Sony, which once defined Japan’s technological prowess, wowed the world with the Walkman and the Trinitron TV and shocked Hollywood with bold acquisitions like Columbia Pictures, is now in the fight of its life. In fact, it is in a fight for its life – a development that exemplifies the stunning decline of Japan’s industrialized […]

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May 07, 2012
Manage the essence, not the message

The biggest problem with the reputation industry, however, is its central conceit: that the way to deal with potential threats to your reputation is to work harder at managing your reputation. The opposite is more likely: the best strategy may be to think less about managing your reputation and concentrate more on producing the best […]

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Apr 23, 2012
Your business is centered on customers? I don’t believe you…

“I’ve been living in the Thank You Economy since a day sometime around 1995, when a customer came into my dad’s liquor store and said, “I just bought a bottle of Lindemans Chardonnay for $5.99, but I got your $4.99 coupon (later) in the mail. Can you honor it? I’ve got the receipt.” The store […]

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Mar 26, 2012
The enemies of innovation are usually found inside the company

1. The Victims (“Can you believe what they want us to do now? And of course we have no time to do it. I don’t get paid enough for this. The boss is clueless.” 2. The Non-Believers (“Why should we work so hard on this? Even if we come up with a good idea, the […]

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Mar 12, 2012
In business, as in soccer, strategies require time to play out

“Our strategy requires time to play out. It is a strategy designed to build sustainable long-term value for our constituents, beginning with serving our customers best. The performance metrics that matter to us are not the typical Wall Street trailing financial output indicators. Instead, they are the metrics that reflect industry thought leadership, high customer […]

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Feb 27, 2012
It’s time to think “What-if”

“A tumultuous 12 months that saw revolutions in the Middle East, a worsening debt crisis in Europe and a tsunami in Japan has set the tone for corporate activity in 2012. Caution, flexibility, nimbleness and deep knowledge of host countries are more important than ever, executives and their advisers said at the World Economic Forum’s […]

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Feb 06, 2012
Yes, CEOs: you WILL need to understand and engage with social media

“As I jogged down Wall Street in New York in October through the barricades, police horses, and thousands of activists, something became clear. The masses had self-organized and social media had added yet another social movement to its résumé. At the same time, something else became clear to me. Much higher than street level, in […]

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Dec 19, 2011
You should enter high-growth industries – right?

“Managers often mistakenly assume that a high-growth industry will be an attractive one. Wrong. Growth is no guarantee that the industry will be profitable. For example, growth might put suppliers in the driver’s seat, driving up the industry’s costs and limiting profitability. Or, combined with low entry barriers, growth might attract new rivals, thereby increasing […]

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Dec 12, 2011
The modern problem of corporate fluff

“As a simple example of fluff in strategy work, here is a quote from a major retail bank’s internal strategy memoranda:”Our fundamental strategy is one of customer-centric intermediation.” The Sunday word “intermediation” means that company accepts deposits and then lends them to others. In other words, it is a bank. The buzz phrase “customer-centric” could […]

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