"CEOs can't wait to read Sunny Bindra's articles every week."

Dec 17, 2012
Don’t moan about this over-connected world; gain from it

“Over the summer I invited a few friends and colleagues to my house for lunch. When they arrived, hugs and greetings were exchanged and my guests headed for the dining room while I finished up in the kitchen, mixing the homemade potato salad, and, well, let’s say “supervising” the grilling out on the patio. While […]

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Aug 13, 2012
If your brand isn’t digital these days, what is it?

“I wonder what the ROI of bankrupt is? And yet, if you have ever given a speech, a webinar, or a class on social media marketing, I can almost guarantee you have received this question: “But how do we measure the ROI of this stuff?” Look, I’m a true-blue ROI guy.  Frankly, money is one […]

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Jul 22, 2012
The smartphone revolution continues apace

Looking at my mobile phone bill the other day, I noticed that the part of the bill generated by making calls has been falling steadily, while the data component has been rising. That reminded me: just over two years ago, I wrote on this page that the future of your business lay in the palm […]

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Jan 09, 2012
Large organizations: that long queue demonstrates only your inefficiency

We are becoming a country of queues. Wherever you look, and wherever you go, people are standing in queues. Increasingly long queues. What is a queue? A place where a long-suffering user or customer gets increasingly annoyed with your organization and your brand. Given how widespread this problem is, it always amazes me how little […]

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Nov 07, 2011
Consumers, not corporates, are now driving tech innovation

“The rise of tablets and smartphones also reflects a big shift in the world of technology itself. For years many of the most exciting advances in personal computing have come from the armed forces, large research centres or big businesses that focused mainly on corporate customers. Sometimes these breakthroughs found their way to consumers after […]

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Feb 12, 2006
Knowledge is the key future resource

Peter Drucker, widely acknowledged as the greatest management thinker of the past century, died 3 months ago. His death went largely unremarked here in Kenya; not surprisingly, as we tend to pay little attention to management – either as a concept, or as a way of doing things. Drucker was just a few days short […]

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