"CEOs can't wait to read Sunny Bindra's articles every week."

“Technology is making boundaries between industries more porous and providing opportunities for attacker models. For example, in the banking industry, online consumer-payment products such as Square—a mobile app and device that enables merchants to accept payments—are challenging traditional payment solutions. Free Mobile, a French telecommunications attacker, has captured significant market share by offering inexpensive mobile […]

“Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear.” BILL LEE HBR Blog Network (9 August, 2012) Is marketing, as we’ve known it, dead? Bill Lee, […]

“The tablet market should top all laptop shipments this year and the entire PC market by 2015, according to a report released Tuesday. Market researcher IDC estimated that tablet shipments will grow 59 percent this year to 229.3 million units. That’s higher than IDC’s estimate for notebook shipments this year. Topping that, IDC predicts tablet […]

“Nobody knows which was the first app to be downloaded from Apple’s iPhone App Store on 11 July 2008 – but the total is expected to pass 50bn on Wednesday, marking a huge new business created by the explosive spread of smartphones over the past five years.” Charles Arthur, The Guardian (15 May, 2013) As […]

“Businesses must recognize that the voice of the customer is more powerful than ever before. Whether Facebook, Twitter, YouTube, Yelp, review sites, product forums, blogs, or Pinterest, your customers are sharing their experiences on platforms where audiences can find what others are saying about you. Your customers and prospects will inevitably find the negative experiences […]

Recently, Kenya’s Harambee Stars went to play a game of football in Nigeria. The host country was less than gracious. Kenya’s national soccer team was not received at the Lagos airport; missed the last connecting flight; was accommodated at a 2-star hotel; and forced to train on a school pitch. This was of course unacceptable […]

“Over the summer I invited a few friends and colleagues to my house for lunch. When they arrived, hugs and greetings were exchanged and my guests headed for the dining room while I finished up in the kitchen, mixing the homemade potato salad, and, well, let’s say “supervising” the grilling out on the patio. While […]

“I wonder what the ROI of bankrupt is? And yet, if you have ever given a speech, a webinar, or a class on social media marketing, I can almost guarantee you have received this question: “But how do we measure the ROI of this stuff?” Look, I’m a true-blue ROI guy.  Frankly, money is one […]

Looking at my mobile phone bill the other day, I noticed that the part of the bill generated by making calls has been falling steadily, while the data component has been rising. That reminded me: just over two years ago, I wrote on this page that the future of your business lay in the palm […]

We are becoming a country of queues. Wherever you look, and wherever you go, people are standing in queues. Increasingly long queues. What is a queue? A place where a long-suffering user or customer gets increasingly annoyed with your organization and your brand. Given how widespread this problem is, it always amazes me how little […]

“The rise of tablets and smartphones also reflects a big shift in the world of technology itself. For years many of the most exciting advances in personal computing have come from the armed forces, large research centres or big businesses that focused mainly on corporate customers. Sometimes these breakthroughs found their way to consumers after […]

Peter Drucker, widely acknowledged as the greatest management thinker of the past century, died 3 months ago. His death went largely unremarked here in Kenya; not surprisingly, as we tend to pay little attention to management – either as a concept, or as a way of doing things. Drucker was just a few days short […]