"CEOs can't wait to read Sunny Bindra's articles every week."

Jul 24, 2022
How many in your organization would leave tomorrow?

The year 2003, for those who can remember it, was a time of great optimism in Kenya. A new government was in place, installed by the voters after a prolonged period of autocracy and economic stagnation.  That optimism caused me to leave employment in order to seek greater fulfilment in my work; and it also […]

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Jul 17, 2022
What kind of experience do tomorrow’s leaders need?

Experience, we know, is a good thing. Those who have encountered different adventures and escapades, wins and losses, setbacks and learnings, are useful to others. The thinking is that previous encounters build knowledge and even wisdom. Those who have done stuff before, faced situations before, are likely to be better than those who come in […]

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Jul 03, 2022
Which work are you willing to suffer for?

Follow your passion. It’s oft-repeated advice, and tells us to do the things we feel most zest, most enthusiasm for. If we do what we love to do, we will do it with unbounded energy and application, and perhaps discover the best in us. I myself gave out this advice in a book I wrote, […]

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Apr 17, 2022
Where does great customer care come from?

I’m writing this sitting in an organization where I’ve had a surprisingly good customer experience. That is rare enough to make me pause and reflect. Why is it that some can pull this off, but most fail quite miserably? First, here’s what was good. It started from the front entrance, when the security guard jumped […]

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Mar 20, 2022
It’s time to leave the boss complex behind

Today I want to tell you the story of the boss who screwed up. In 2007, this boss was on a roll, having founded a really successful company. The business, however, faced a pivot. The boss was a visionary who had seen that the future would not be like the past. That meant that a […]

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Mar 06, 2022
How to humanize your business as you digitize it

The heat is on. The pandemic years have precipitated a massive acceleration in all things digital. We know the world revved forward right under our feet. We know we are all doing things that seemed alien to many in 2019: buying much more stuff online; making our homes entertainment hubs; holding remote meetings; using online […]

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Nov 14, 2021
To offer great customer experience, first deliver great employee experience

Someone close to me, visiting from abroad, was left confounded recently. He had gone to one of our leading retailers in Nairobi to buy a laptop for his family here. He had chosen the model. He had the money ready. He was ready to take it home.  Oops. It turned out the shop didn’t actually […]

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Nov 07, 2021
Not holding on to staff? Mind the hidden costs

You can leave this job anytime. There are many more where you came from. Hundreds out there would die for your job.  Have you uttered those words as an employer? Or had them uttered to you as an employee? They are commonplace, even right now in the 21st century. Many of those who employ others […]

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Jul 25, 2021
Less is more. A life lesson

Less is more, good people. Less is more. If you’re about to give a long speech, cut it in half. If you are presenting a slide deck, reduce it to a third of what you planned. And cut away all the superfluous text on every slide as well. Why? Because when you overdo it, it’s […]

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Jul 18, 2021
How the halo effect dumbs us all down

It didn’t come home. In one of their most hyped football tournaments ever, England performed extremely well – but fell at the last hurdle, losing on penalties to Italy in the 2020 European Championship final last week. More on that to come, but first, let’s talk about one of the curious phenomena of human behaviour. […]

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Jul 04, 2021
Here are three personal skills your children will need

I have a lot of time for Margaret Heffernan. She writes really thought-provoking books; acts as a mentor and guide to many leaders; and is a lecturer in real-world leadership. Oh, and she has also been a BBC producer and a tech entrepreneur! CV aside, Ms Heffernan is an extremely clear and lucid thinker. In […]

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May 30, 2021
I have been wrong many times. That’s OK

An admission: I have been wrong many times – right here on this page. That should not be news to anyone, but somehow it is. We are, all of us, prone to error. We can not only be wrong, but egregiously, terribly wrong. To err is human, as Alexander Pope pointed out aeons ago (and […]

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May 16, 2021
Education must escape the tyranny of the clock

It has taken me decades to learn how to eat slowly. I tend to gobble down my meal and finish in just a few minutes. This is not a good thing. Modern nutritionists advise that we eat and drink slowly and carefully. So why am I like this? The genesis of the problem is high […]

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May 09, 2021
The future will belong to those who can humanize as they digitize

You will stay meaningful in the near future of business if you can do this: Humanize + Digitize. The “digitize” part should be obvious to all, especially after a pandemic that sent everyone hurtling into a low-touch world. Online transactions and digital experiences have boomed as never before. In most sectors we have no choice […]

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Apr 25, 2021
This skill will still be very valuable in the future world of work

We are rushing headlong into a world of virtual meetings and digital interactions. As I outlined here last week, we all need to raise our digital game: running meetings on Zoom; building teams on Teams; delivering projects on Basecamp. It is tempting to think that new-world skills – working with software, deploying new-fangled hardware – […]

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Apr 18, 2021
A new world of hybrid work is loading

One thing that this pandemic has done for us: it has dispersed work. What used to be done together in one place is now being done all over the place: in homes, in cafes, in far-off locales. Except for those most acutely affected, the work, by and large, has not stopped. It’s just relocated. Once […]

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Apr 04, 2021
There are no commodities, only opportunities

Plumbers are needed by everyone. It’s a vital service, because all homes and buildings will encounter plumbing issues. What needs to be done is usually straightforward, but it’s also messy and awkward – and so not many folks aspire to be plumbers. Those who do take it up as an occupation seem to despise their […]

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Feb 28, 2021
Would Messi qualify for your team?

If you have worked for large organizations, you will have come across the competency model. You will have discovered that humans are ranked according to a pre-set group of competencies, or qualities that you are meant to demonstrate in order to excel in your job.  What are these competencies? Things like customer focus, teamwork, goal […]

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Feb 07, 2021
The way to learn to write better is to write more

One of the most frequent questions I get is this one: I want to be a successful writer; what advice/tips/help can you give me? Let’s answer that question once and for all. The best response is given by a writer writing about another writer. I sometimes think it’s impossible for Seth Godin to put out […]

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Jan 31, 2021
It’s Team Biden, not Biden…

So America has a new president, and wherever I look, I see news about the new administration’s plans and programmes. The Biden immigration plan. The Biden climate policy. The Biden antitrust approach. The Biden anti-COVID programme. The Biden economic stimulus. What’s wrong with that, you ask? The word BIDEN! For some reason we humans just […]

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Jan 17, 2021
Are you successful – or just lucky?

Pick a successful person you know. Ask them this question: to what do you attribute your success? The first answer you get will reveal a great deal about the character of the person before you. If your high achiever talks about hard work first, you should be a little circumspect about what you are hearing. […]

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Jan 07, 2021
The 4BY4 Leader: Our first open, virtual programme. Join us!

I have been running learning programmes for leaders for decades now, trying to deliver essential knowledge and create a cadre of chief executives and senior managers who can drive better, wiser organizations. Those programmes all had common features, though: they were in-person, and aimed at the senior-most echelons. The global pandemic allowed us to experiment […]

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Oct 04, 2020
Which way for the university degree?

It’s almost an article of faith: if you want your children to be something in this world, you have to do your level best to get them a university degree. That’s how we’ve been brought up; that’s how we’ve all been pushed by our parents and teachers; those are the standards we’ve set for ourselves […]

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Aug 30, 2020
The future of work is all about offering choices

When my son was in his first year of formal schooling, I asked him which of the subjects he was being taught he liked the best. He answered without hesitation: “Golden Time.” It turned out Golden Time was that hour of the week when the young kids were allowed to choose what to do. They […]

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Aug 09, 2020
Talent isn’t what you have, it’s what you can do

What is “talent?” The word has been on everyone’s lips for a while. CEOs use it all the time; Human Resources folks drop it into every conversation. The talent advantage. The war for talent. But what is this thing? Does it refer to innate skills? Acquired knowledge? Expertise that comes from experience? Knowhow? Street-smarts? Knowing […]

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Jun 07, 2020
When bytes and pixels start doing the travelling

I attended an elite global conference the other day. It had speakers and panels consisting of some of the world’s top business leaders and thinkers, and ran over three days. You’re thinking: wait – where on earth was this held, during a pandemic? And how did you get there? And why would you risk going? […]

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May 17, 2020
Remote working is here to stay, so learn how to do it properly

Are you all Zoomed out yet? If you’re a busy executive, I bet you are. I bet you have had WAY too many virtual meetings in the past few weeks. Social distancing has forced so many of us to work remotely from each other, and to rely on the video conferencing products of Zoom, Microsoft […]

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May 10, 2020
Is your team working well from home?

When so many of us were sent packing by the coronavirus to work from home, one CEO told me: “This is terrible. My people can’t work from home.” We know what he meant, don’t we? That he could not trust his people to do what’s necessary when they are not being watched from 8.00 am […]

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